UK: Nielsen BookData Bestseller Awards Go to 22 Titles

The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]

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Comscore is 'exploring all strategic options' after missing on revenue

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Comscore stock down 85 percent since resignation of CEO and cash infusion from Cayman Islands fund

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Walliams' Teachers scores a sixth week atop the charts

David Walliams' The World's Worst Teachers (HarperCollins) has reigned atop the UK Official Top 50 for a sixth consecutive week, selling 20,553 copies for £154,839 through Nielsen BookScan's TCM.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 08:23:41 UTC ]
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ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
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Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age

[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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UK’s Polari Book Prize Names Its 2019 Longlists: Two Awards, 12 Contenders

Narrowing down its longlists, the now double-award Polari Prize program names a doze titles for its shortlists. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Two Prizes, Two Shortlists n June 10, the dual-award Polari Prize program announced the longlists for its 2019 cycle in honoring... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-27 03:22:27 UTC ]
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UK’s National Centre for Writing Turns to Eco-Crime for ‘Noirwich’ Fest

Part of the programming for the 'Noirwich' literary festival at Norwich is a focus on 'crimes against nature' and our stewardship of the environment. The post UK’s National Centre for Writing Turns to Eco-Crime for ‘Noirwich’ Fest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-26 05:30:50 UTC ]
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No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
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Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Tiger Woods’ failed Open bid is bad news for NBC

Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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The CrazySexyDumb cast of ‘Love Island’ draws youngish blood to CBS

Someone now long dead once observed that the English and Americans are two peoples divided by a common language, which is a rather clever way to say that while a shared tongue facilitates our longstanding alliance, it also makes it a lot easier to argue with each other. Cultural preferences... Continue reading at Advertising Age

[ Advertising Age | 2019-07-18 19:48:27 UTC ]
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As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at AdWeek

[ AdWeek | 2019-07-18 16:04:09 UTC ]
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For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Another Blue Bell ice cream licker: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today This summer’s gross-out viral video—which showed a Texas teenager opening a... Continue reading at Advertising Age

[ Advertising Age | 2019-07-09 10:00:00 UTC ]
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How linear TV benefits from an excess of streaming options

The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-02 20:18:24 UTC ]
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WPP in exclusive talks with Bain Capital for purchase of majority stake in Kantar

WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 20:08:21 UTC ]
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As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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