Uber CMO departs and brands storm Cannes: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca Messina are both leaving the company. The announcement was confirmed in an SEC filing, in which Uber stated that Jill Hazelbaker, who currently oversees Policy and Communications, will assume responsibility for the company’s Marketing function. Former Coke marketer Messina has been with the company for less than a year, having joined from Beam Suntory in September 2018. Harford meanwhile joined in 2017 but, according to an earlier story in the New York Times, was the subject of employee complaints after comments he made in a conference call about an ad featuring a mixed-race couple. According to The Verge, Uber employees were informed of the changes in an email on Friday from CEO Dara Khosrowshahi, who said of Hazelbaker: ‘Since joining Uber nearly four years ago, Jill has been instrumental in addressing some of our toughest challenges as a company. She’s an excellent team builder and always committed to doing what’s best for Uber.” Messina's tenure, meanwhile, seems to have been barely longer than, well, an Uber ride. Brands go direct to Cannes With just a week to go until the Cannes Lions International Festival of Creativity opens its doors, Ad Age’s bumper Cannes print issue... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 10:26:30 UTC ]
News tagged with: #ann-christine diaz #innocent man #electric cars

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Ashleigh Gardner to Depart Wattpad Webtoon Studios

Gardner, who headed Wattpad Books and grew the Wattpad Webtoon Book Group to include six imprints, will depart from her role at the end of May. She will be succeeded by Tina McIntyre, who will take over as interim head of publishing and marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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At IBPA PubU, Black Indie Publishers Call for Audacity and Advocacy

Founders of Third World Press, Black Classic Press, Africa World Press, and Just Us Books gathered for a May 6 keynote at IBPA's PubU. Plus, the IBPA announces its Innovative Voices Program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
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Google calls for relaxing of Australia’s copyright laws so AI can mine websites for information

Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian

[ The Guardian | 2023-04-19 04:40:32 UTC ]
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HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd

Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget

[ Engadget | 2023-04-12 17:16:11 UTC ]
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The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Shelved is being called Canada's Abbott Elementary. Its creator couldn't be happier

As a comedy about Canadian libraries Shelved is getting compared to Abbott Elementary, Superstore, Parks and Rec, and of course The Office. Its creator, and former writer for The Office, Anthony Q. Farrell is fine with that. Continue reading at CBC

[ CBC | 2023-03-27 08:00:00 UTC ]
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Meta's VR game publisher is now called 'Oculus Publishing'

Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget

[ Engadget | 2023-03-23 08:01:38 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
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VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek

[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Ozy Media shuts down in wake of founder Carlos Watson's arrest on fraud charges

It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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When They Got the Call: PW Speaks with the 2023 Newbery, Caldecott, and Printz Winners

We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-31 05:00:00 UTC ]
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CATHERINE, CALLED BIRDY, Sexism, Ableism, and Me: What I Learned from Karen Cushman’s Novels

Historical fiction for young readers like CATHERINE CALLED BIRDY help readers discover the history of sexism, ableism, and more. Continue reading at Book Riot

[ Book Riot | 2023-01-27 11:34:00 UTC ]
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U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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