Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting its first test from major news outlets. The feature groups similar clips together, much like Facebook's suggested video feature. The videos autoplay silently in Twitter newsfeeds. When users click on a clip, the sound comes on and a landing page appears with more videos at the bottom. Here's what clicking on a clip from ABC News looked like this morning: The move underscores the growing importance of social video in covering—and learning about—national tragedies. Recommended videos are only running in Twitter's iPhone app, and only appear when users click on clips directly from the newsfeed. They look similar to a feature Facebook rolled out last year called suggested video that bundles clips and ads into a stream. Similar to YouTube's revenue sharing program, Facebook gives publishers 55 percent of the revenue made from those ads. At the time of press, ads were not appearing in Twitter's recommended video player. Continue reading at 'AdWeek'
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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The i’s arts editor Alice Jones has outlined the newspaper’s plans for book reviews under the newspaper’s new ownership. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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Meg Little Reilly describes herself as a “writer, environmentalist, quilter, aspiring banjo player, hiker of mountains and swimmer of lakes.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian
[ The Guardian | 2016-05-12 00:00:00 UTC ]
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Jennifer Weiner is widely known to adult readers for her bestselling women-centric novels (Good in Bed; Who Do You Love), her columns for the New York Times Op-Ed pages and Sunday Review, and her humorous Twitter feed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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While some attendees, especially booksellers, rejoiced at a more “intimate” BEA, this year's show, in the Windy City for the first time in 12 years, left others concerned about what’s lost when the event leaves its standing locale of New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Growing up in the north of England, Emma Flint was 10 years old when she wrote her first fiction, an Agatha Christie pastiche replete with a thickly mustached French detective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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The last two years have seen some major shifts at Danbury, Conn.-based Westchester Publishing Services, a composition and editorial services company with a focus on the trade; academic and scholarly; professional and institutional; and STM publishing markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Amazon has launched a new self-service video uploading platform called Amazon Video Direct. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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As sales of print books stabilize, book manufacturers are seeking to grow their revenue by offering warehousing and distribution, as well as editorial and other publishing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Three of the artists shortlisted for this year’s V&A Illustration Awards have been nominated for their work on Folio Society editions. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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With nearly 4,000 biomedical research papers published every day, there is an information overload in the scientific research and knowledge world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Author Jessie Burton has named a setting in her new novel The Muse after a Waterstones bookseller as a thank you for a “stellar” effort in hand-selling her début novel. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Michael Joseph has revelealed the cover for Jamie Oliver's upcoming book Super Food Family Classics, featuring his wife Jools. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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