Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the dominant, social-media companion for TV watchers. (UPDATED: After this story published, Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday.) At any rate, the Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twenty-somethings migrating in droves from Facebook to Tumblr. Additionally, per comScore last week, Yahoo regained the No. 1 spot for Web-based traffic for the first time in 26 months without the inclusion of Tumblr's monthly visitors. At the same time, according to Union Metrics, Twitter had a bigger edge for general posting volume during the VMAs. The micro-blogging site totaled 3.9 million tweets about One Direction, Miley Cyrus, Robin Thicke, Justin Timberlake, etc., compared to 2.1 million posts on Tumblr. For what it's worth, the most-popular Tumblr post was titled "you broke my achy breaky heart," while featuring... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-27 00:00:00 UTC ]
News tagged with: #social site #monthly visitors #miley cyrus #justin timberlake

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You’re using analytics wrong: five mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday

[ Digiday | 2014-09-15 00:00:00 UTC ]
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A Brilliantly Witty Book Mined From Twitter’s Wannabe Novelists

For the last several years, the New York artist has fastidiously tracked the phrase "working on my novel" as used on Twitter. His new book, Working On My Novel, collects hundreds of these tiny declarations of literary intent. It's a clever conceit, but it's also something more. Taken together,... Continue reading at Wired

[ Wired | 2014-09-15 00:00:00 UTC ]
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How to automate your Facebook and Twitter posts with Buffer

So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World

[ PC World | 2014-09-03 00:00:00 UTC ]
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Predictive Data Boosts Social Messaging by 91%

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[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Activision's dipping its toe into indie gaming with 'Geometry Wars 3: Dimensions'

Activision creates and publishes a small group of blockbuster video games aimed at mainstream consumers. The world's largest game publishing company handles some of gaming's most culturally impactful titles: the Call of Duty franchise, this year's... Continue reading at Engadget

[ Engadget | 2014-08-14 00:00:00 UTC ]
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How Data and Editorial Teams Can Work Together

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[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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Top 5: Largest Pittsburgh-area telecommunications firms

This week, the Pittsburgh Business Times ranked the largest Pittsburgh-area telecommunications firms. Click on the photo to the right to start the slideshow. The complete list of the largest Pittsburgh-area telecommunications firms is available to subscribers via the digital edition or on Page... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-08-09 00:00:00 UTC ]
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News Corp. Holds Firm On Value of Print

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[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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Japanese Manga, Anime Firms Debut Latest Antipiracy Project

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[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Quantcast Links Web and Mobile App Data for Ad Targeting

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[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Web-content promoter buys West Coast firm

Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-08-05 00:00:00 UTC ]
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RBI Sells Reed Construction Data, RSMeans

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[ Folio Magazine | 2014-07-22 00:00:00 UTC ]
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David Mitchell tells Twitter story

Novelist David Mitchell is to tell a 6,000-word story on Twitter, beginning today (14th July).... Continue reading at The Bookseller

[ The Bookseller | 2014-07-11 00:00:00 UTC ]
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How Publishers Can Take Back Control of Their Consumer Data

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[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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IBM Watson, Cookbooks, And Food's Big Data Future

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[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Swedish e-tailers reported for data violation

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[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Auto publishers show how valuable data can be

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[ Digiday | 2014-06-24 00:00:00 UTC ]
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Seeking Engagement, Media Firms Toss Readers the Keys

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[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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