Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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The Federation of European Publishers (FEP) has called for the release of arrested Vietnamese publisher Pham Doan Trang and is demanding politicians intervene. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 11:23:39 UTC ]
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Lawmakers are calling for "Wonderland Is For Everyone," published by a lesbian group, to be banned. Continue reading at HuffPost
[ HuffPost | 2020-10-08 22:57:55 UTC ]
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#children's book
Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Hodder Studio has signed an investigative work on deepfakes by journalist and author Michael Grothaus, along with a six-part accompanying podcast. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 05:34:01 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Our own Thomas Beckwith takes a look at the notable books publishing this week. The post Tuesday New Release Day: Starring Clarke, Akhtar, Nemerever, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-09-15 09:59:58 UTC ]
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A new pair of female-focused titles—Izzy Newton and the S.M.A.R.T. Squad: Absolute Hero and Girls Can—looks to inspire and empower young readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Michael Cohen's tell-all memoir makes the case that U.S. President Donald Trump is "guilty of the same crimes" that landed his former fixer in federal prison, offering a blow-by-blow account of Trump's alleged role in a hush money scandal that... Continue reading at CBC
[ CBC | 2020-09-06 04:12:05 UTC ]
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Republican insider Robert Zoellick urges a return to principles along with pragmatism. Continue reading at The Washington Post
[ The Washington Post | 2020-09-04 12:00:00 UTC ]
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#foreign policy
Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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The International Publishers Association calls on Brasilia to abandon plans for new book taxes, as the econmy sharply contracts. The post IPA Calls on Brazil’s Government To Drop Proposed VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-02 13:53:42 UTC ]
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A planned Amazon television adaptation of the late Scottish author Iain M Banks’ space opera, Consider Phlebas, has been cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 01:05:38 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-08-13 14:05:40 UTC ]
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Our own Thomas Beckwith takes quick look at some notable books publishing this week. The post Tuesday New Release Day: Starring Gabbert, Manne, Marshall, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-08-11 09:59:32 UTC ]
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“The Queen of Tuesday” is a striking exploration of how fame confounds the lives of prominent and obscure people. Continue reading at The Washington Post
[ The Washington Post | 2020-08-10 10:32:03 UTC ]
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Eligible books in this year's Frankfurter Buchmesse Film Awards have been published since August 1 of 2019 and entries are made digitally. The post Frankfurter Buchmesse Calls for 2020 Film Awards Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-10 04:30:40 UTC ]
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