Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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A number of high-profile writers, including Susan Hill, Francis Wheen, Trezza Azzopardi, Jane Harris, Allison Pearson, Justin Hill and Joolz Denby, have joined the signatories to an open letter to the Booker Prize Foundation calling on the body to apologise to former honorary vice-president... Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 05:29:21 UTC ]
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As it marks its 50th anniversary this month amid a multi-weekend, virtual edition of its annual music and culture festival, Essence finds itself on the defensive, refuting allegations of a toxic work environment rife with corporate bullying, intimidation and pay inequity made in an anonymous... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 17:51:48 UTC ]
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The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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A survey of the Creative Access community, investigating the impact of coronavirus on under-represented communities within the creative industries, has revealed 80% are prioritising finding a new job or freelance work, with almost 40% saying they have run out of money already or are about to do so. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 17:26:02 UTC ]
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President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
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Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 15:01:56 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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More than 100 authors join new body calling for the industry to address deep-seated inequalities in output and personnelMore than 100 writers including Booker winner Bernardine Evaristo, Benjamin Zephaniah and Malorie Blackman have called on all major publishing houses in the UK to introduce... Continue reading at The Guardian
[ The Guardian | 2020-06-15 17:08:57 UTC ]
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"At the end of the day, if you’re not at the table, you’re usually on the menu," Barnes said. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-12 12:00:00 UTC ]
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Bernardine Evaristo and Reni Eddo-Lodge take No 1 slots in wake of anti-racist demonstrations, as Waterstones staff ask chain to support causeBernardine Evaristo and Reni Eddo-Lodge have become the first black British women to top the UK’s fiction and nonfiction paperback charts, in a week where... Continue reading at The Guardian
[ The Guardian | 2020-06-10 13:46:40 UTC ]
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Using terms such as BAME and PoC makes it harder to call out the lack of support and erasure of Black British voices (often working class and male) from festivals, prizes, agencies and organisations set up by non-Black PoC in the name of ‘diversity’ and ‘inclusion’. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 05:56:06 UTC ]
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#working class
HarperCollins’ digital first division, One More Chapter, has landed seven new titles by Jules Wake, who also writes as Julie Caplin. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 05:34:28 UTC ]
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Waterstones has said Covid-19 closures means a charitable donation to Black Lives Matter is not currently possible despite a petition set up by booksellers calling for the chain to financially support the cause. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 15:36:16 UTC ]
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An open letter to the Poetry Foundation signed by more than 1,800 individuals issued in response to the organization's recent statement on the killing of George Floyd and other current events calls for significant change at the organization, including the resignations of its president and board... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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