Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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English PEN calls for release of Ahdaf Soueif after coronavirus protest arrest

English PEN has called for the release of Egyptian author Ahdaf Soueif, who was arrested during a protest about the treatment of prisoners during the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 19:53:50 UTC ]
More news stories like this | News stories tagged with: #english pen #coronavirus outbreak


Libraries Connected calls for 'clear decision' from government on library closures

Libraries Connected is calling on the government to issue "clear" guidance about closing libraries in the wake of the coronavirus outbreak, highlighting "it is equally important that library staff are safeguarded during this period". Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 08:33:36 UTC ]
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Creative Industries Federation calls on government to help creative businesses survive

The UK's self-employed creative workforce will be "hit hard", according to the Creative Industries Federation, raising concerns the Chancellor's measures in response to the coronavirus outbreak "fall short of guaranteeing these workers’ income".  Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 05:26:17 UTC ]
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5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Booksellers call for clarity from Johnson as coronavirus hits business

Booksellers have called for clarity from Boris Johnson’s government as measures to tackle the coronavirus outbreak hit the high street.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 08:20:02 UTC ]
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Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More

Today, our listing of changes to plans amid the COVID-19 emergency features news from the UAE, Canada, the UK, France, and the United States. The post Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 14:12:55 UTC ]
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In Wake of Pandemic, the 2020 Texas Library Association Annual Conference Moves Online

Like many conferences, this year's TLA annual conference has been canceled due to concerns over the spread of Covid-19. But organizers say they will use the setback as an opportunity to up their virtual programming game, and vow to come back strong in San Antonio next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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Ronan Farrow calls Hachette “wildy unprofessional” for acquiring Woody Allen’s book.

Yesterday, Grand Central Publishing, an imprint of Hachette Book Group, announced that they would be publishing Woody Allen’s memoir, Apropos of Nothing, a book we all once thought would never see the light of day, considering his history of sexual misconduct. The news, as we noted yesterday,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-04 11:40:05 UTC ]
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Dylan Farrow calls Woody Allen's upcoming memoir 'deeply unsettling'

Dylan Farrow slammed Woody Allen's upcoming memoir, "Apropos of Nothing," calling it "deeply unsettling." She accused her adoptive father of sexual abuse in the 1990s. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-03 18:48:28 UTC ]
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Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Fresh call for Oxford dictionaries to change 'sexist' definitions

Open letter continues drive to remove ‘damaging everyday sexism’ in its entries, such as citing ‘bitch’ as a synonym for womanThe leaders of Women’s Aid and the Women’s Equality party are among the signatories to an open letter calling on Oxford University Press to change its dictionaries’... Continue reading at The Guardian

[ The Guardian | 2020-03-03 16:48:26 UTC ]
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Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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London Book Fair 2020: London Calling

New programs and new opportunities await publishers at the 2020 London Book Fair Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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CILIP delivers Downing Street petition calling for end to library austerity

Library and information association CILIP has delivered a 7,000 signature petition to Downing Street calling for an end to austerity in the service. Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 04:01:09 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Fry and Chomsky call for UAE prisoner release as Hay Festival starts

As the Hay Festival gets under way in Abu Dhabi, Stephen Fry and Noam Chomsky have signed an open letter calling on the UAE authorities to release imprisoned writers and demonstrate their commitment to free speech. Continue reading at The Bookseller

[ The Bookseller | 2020-02-25 05:08:26 UTC ]
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Open letter calls for China to release bookseller Gui Minhai

Publisher Eva Bonnier and author David Lagercrantz are among the signatories of an open letter calling for the release of Gui Minhai, a bookseller imprisoned in China. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 16:34:50 UTC ]
More news stories like this | News stories tagged with: #gui minhai #bonnier #bookseller