Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a target audience on Facebook and Instagram that it may have missed with its television advertising. By integrating with Facebook's API, TubeMogul helps advertisers retarget on the social media platforms based on data from Nielsen. Marketers will receive reporting metrics such as likes, comments, shares and video completion rates. Other metrics include purchase intent and sentiment. "We think that's what advertisers want," TubeMogul CEO Brett Wilson told Adweek. "They want holistic buying, they want unified reporting, and they need the help of technology to make sense of this fragmented world that we're living in." During a closed beta program, at least 40 advertisers ran more than 100 campaigns on Facebook and Instagram through TubeMogul's partnership. Brands including Expedia, Lenovo Australia and Kraft ran campaigns through advertisers like Publicis Health Media and Starcom Mediavest. Wilson said TubeMogul's platform essentially inverts the way Facebook has traditionally been used for advertising. Normally marketers see the social network as a lower funnel, direct-response vehicle. However, Expedia has been using it to expand reach and frequency. Expedia has used TubeMogul to... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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Amazon has partnered with Co-operative Food to install collection-lockers in some of its stores... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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Guinness World Records is launching its first digital-only title next week, Totally Bonkers... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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A new subscription-based digital audiobook service has launched with ambitions to double the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-20 00:00:00 UTC ]
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Barnes & Noble has reported revenues for its Nook digital business for $933m for the full... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Hay Festival founder Peter Florence has blamed “crap books” from UK publishers as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek
[ AdWeek | 2012-06-05 00:00:00 UTC ]
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Amazon and the Independent Publishers Group in the US have reached a settlement over their ebook... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at AdWeek
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD
[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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Foyles is to partner with Literary Dinners to present “a unique series of intimate, pop-up... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Constable & Robinson has acquired an armchair companion to ballroom dancing, B is for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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