Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a target audience on Facebook and Instagram that it may have missed with its television advertising. By integrating with Facebook's API, TubeMogul helps advertisers retarget on the social media platforms based on data from Nielsen. Marketers will receive reporting metrics such as likes, comments, shares and video completion rates. Other metrics include purchase intent and sentiment. "We think that's what advertisers want," TubeMogul CEO Brett Wilson told Adweek. "They want holistic buying, they want unified reporting, and they need the help of technology to make sense of this fragmented world that we're living in." During a closed beta program, at least 40 advertisers ran more than 100 campaigns on Facebook and Instagram through TubeMogul's partnership. Brands including Expedia, Lenovo Australia and Kraft ran campaigns through advertisers like Publicis Health Media and Starcom Mediavest. Wilson said TubeMogul's platform essentially inverts the way Facebook has traditionally been used for advertising. Normally marketers see the social network as a lower funnel, direct-response vehicle. However, Expedia has been using it to expand reach and frequency. Expedia has used TubeMogul to... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York
[ Crains New York | 2012-04-30 00:00:00 UTC ]
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Digital Rights Management software was originally meant to restrict pirating of ebooks, but many complain because of the restrictions it places on users. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
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Nothing has challenged bricks-and-mortar bookstores to reconsider their physical space and what they carry more than the recession and the rise of ebooks. Recently, two independents announced that they will reduce their space. Third Street Books in McMinnville, Ore., which expanded in 2006, is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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J K Rowling's first adult book, The Casual Vacancy, will have a more traditional digital... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Random House will focus on international partnerships, engage directly with customers and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Publisher concerns over whether the ebook agency model can survive globally in the wake of the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York
[ Crains New York | 2012-04-17 00:00:00 UTC ]
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The Random House Group is signing publishing partnerships with digital start-up Small Demons and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Stanfords Travel Bookshop is partnering with travel agents and other companies in a bid to become... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Waterstones has partnered with Granta for its next magazine issue, Britain, with the chain to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
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