Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in which brands, primarily through messaging apps or chatbots, engage with the customers on... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Benjamin Lorr peers at the dark underbelly of the food industry, one that depends on inexhaustible supply. Continue reading at The Washington Post
[ The Washington Post | 2020-09-28 05:44:22 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Billed as "New Voices New Rooms," the combined regional fall conference of the New Atlantic Booksellers Association and Southern Independent Booksellers Alliance kicked off on September 21 with an emphasis on children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News
[ ABC News | 2020-08-29 15:14:44 UTC ]
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Harry Potter author J.K. Rowling says she is returning an award from a human rights group linked to the Kennedy family after the president of the organization criticized her comments about transgender issues. Continue reading at CBC
[ CBC | 2020-08-28 20:34:31 UTC ]
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Software development today usually involves the use of third-party APIs, libraries or frameworks that are complex, rapidly evolving, and sometimes poorly documented. Security testing solutions company GrammaTech is launching its new Swap Detector, an open-source checker that detects application... Continue reading at Betanews
[ Betanews | 2020-08-26 14:39:21 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Following steep declines in April and May, sales fell a relatively modest 4.1% in June compared to a year ago at publishers that report to AAP's StatShot program. June sales were up in the trade categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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Since William Hjortsberg’s “Falling Angel” in 1978, fantasy noir has been steadily growing in popularity. Continue reading at The Washington Post
[ The Washington Post | 2020-08-15 12:00:00 UTC ]
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Wendy Williams explores the mysteries of butterflies and our fascination with them. Continue reading at The Washington Post
[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Last week I had the honour of being a panelist on a webinar about publishing values in 2020. I listened to the various publishers, both big and small, in the UK and abroad talk about the challenges and opportunities brought by the Black Lives Matter movement and the pandemic. Everyone is talking... Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 11:16:02 UTC ]
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Last week I had the honour of being a panelist on a webinar about publishing values in 2020. I listened to the various publishers, both big and small, in the UK and abroad talk about the challenges and opportunities brought by the Black Lives Matter movement and the pandemic. Everyone is talking... Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 14:10:29 UTC ]
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The owners of Greenlight Bookstore, which has two Brooklyn locations, came forward this week to take responsibility for “negative experiences of Black customers and employees in our stores” with a commitment to improving. In an open letter published Wednesday, co-owners Rebecca Fitting and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-10 16:24:01 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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