To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in which brands, primarily through messaging apps or chatbots, engage with the customers on... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-13 00:00:00 UTC ]
News tagged with: #facebook messenger #messaging apps

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A Human Cloning Error and Existential Questions Fuel This Science Fiction Romp

In Matthew FitzSimmons’s speculative murder mystery “Constance,” the title character’s consciousness is mistakenly downloaded into a clone. Continue reading at The New York Times

[ The New York Times | 2021-08-24 19:55:19 UTC ]
More news stories like this | News stories tagged with: #title character #science fiction


Anglia Ruskin launches bursary to improve children's book illustration diversity

Anglia Ruskin University (ARU) has launched a new inclusivity bursary worth £11,200 to study for a masters degree in children's book illustration.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 15:16:55 UTC ]
More news stories like this | News stories tagged with: #book illustration #children's book


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst


How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with: #subscription side #tom harty #earnings call #core subscribers #shared stories #tech providers #niemeier prefers #limit contracts #custom publications #geographic regions #light customization #increasing productivity #multiple channels #magazine publisher


How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #improve profits


‘Damnation Spring’ beautifully explores the human cost of environmental damage

Ash Davidson’s debut novel delves into the complex relationship among people who love the trees that are also their livelihood. Continue reading at The Washington Post

[ The Washington Post | 2021-08-02 16:47:33 UTC ]
More news stories like this | News stories tagged with: #human cost #complex relationship #debut novel


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


Downloading our thoughts to the mainframe may be the stuff of science fiction — but humans have been imagining it for centuries

Leaving our earthly bodies and living forever as a machine isn't just a thing of modern science fiction. These transhumanist ideas date back to the 18th century. Continue reading at The Conversation

[ The Conversation | 2021-05-17 05:22:55 UTC ]
More news stories like this | News stories tagged with: #18th century #science fiction


BA launches action group to improve diversity in bookselling

The Booksellers Association is launching an Equality, Diversity & Inclusion Action Group, as part of its work to improve diversity within bookselling and the wider trade. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 15:18:27 UTC ]
More news stories like this | News stories tagged with: #improve diversity #wider trade #booksellers association


Olivia Laing’s ‘Everybody’ explores the power and vulnerabilities of the human body

Laing uses the life of psychoanalyst Wilhelm Reich as a springboard to explore a range of topics. Continue reading at The Washington Post

[ The Washington Post | 2021-05-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #olivia laing #human body


Verso lands human rights lawyer's 'revelatory' memoir

Verso has acquired Becoming Abolitionists: Police, Protests and the Pursuit of Freedom, a memoir by Derecka Purnell.  Continue reading at The Bookseller

[ The Bookseller | 2021-05-05 20:05:47 UTC ]
More news stories like this | News stories tagged with: #memoir #verso


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha


Neuralink monkey can now play Pong with its mind. Imagine what humans could do

It sounds like science fiction but the demonstration by Elon Musk’s neurotechnology company Neuralink is a brain-machine interface in action. Continue reading at Stuff

[ Stuff | 2021-04-15 02:20:13 UTC ]
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Benefits of an Automated Rights System

Rights are often thought of as an ancillary component in publishing, and yet the ability of a publisher’s rights department to manage and administer its portfolio of licensing opportunities can result in significant extra annual revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rights department #licensing opportunities


In Kazuo Ishiguro’s ‘Klara and the Sun,’ a robot tries to make sense of humanity

Ishiguro’s first novel since winning the Nobel Prize in 2017 is a delicate, haunting story, steeped in sorrow and hope. Continue reading at The Washington Post

[ The Washington Post | 2021-03-02 16:46:21 UTC ]
More news stories like this | News stories tagged with: #kazuo ishiguro #make sense #nobel prize #first novel


‘Klara and the Sun’: Do androids dream of human emotions?

A likable android studies human behavior in Nobel Prize-winning author Kazuo Ishiguro’s “Klara and the Sun,” which explores the effects of AI. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-03-01 14:06:00 UTC ]
More news stories like this | News stories tagged with: #human emotions #prize-winning author