Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in which brands, primarily through messaging apps or chatbots, engage with the customers on... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Columns by Ira Berkow go beyond the statistics to describe the essence of the game and those who have played it. Continue reading at The Washington Post
[ The Washington Post | 2022-07-15 12:00:28 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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In Deb Rogers's debut novel, a woman arrested for a petty crime tries to start over at a wild animal sanctuary. Continue reading at The Washington Post
[ The Washington Post | 2022-07-05 13:17:51 UTC ]
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When it comes to writing historical fiction, one author finds that it’s the very human details that resonate with the reader. Continue reading at The Conversation
[ The Conversation | 2022-07-01 15:38:42 UTC ]
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Book review of "An Immense World: How Animal Senses Reveal the Hidden Realms Around Us" by Ed Yong Continue reading at The Washington Post
[ The Washington Post | 2022-07-01 12:00:27 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Herzog's novel follows Hiroo Onoda, a real Japanese lieutenant who terrorized the Philippine villagers of Lubang Island with guerrilla tactics for 29 years after World War II’s conclusion. Continue reading at The Washington Post
[ The Washington Post | 2022-06-16 12:36:39 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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His books about the Great Chicago Fire and America’s first epidemic were Newbery Honor winners. Continue reading at The Washington Post
[ The Washington Post | 2022-05-19 22:43:48 UTC ]
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Oded Galor examines the drivers of progress and innovation, and the reasons for inequality. Continue reading at The Washington Post
[ The Washington Post | 2022-04-29 12:00:53 UTC ]
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The Pulitzer prize-winning author discusses her follow up to A Visit from the Goon Squad and how imagining a new technology set her writing freeWhen Jennifer Egan bought her house in Brooklyn 20 years ago, it had been on the market for eight months. The owners were an elderly couple, and the... Continue reading at The Guardian
[ The Guardian | 2022-04-16 08:00:03 UTC ]
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The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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At Public Libraries Online, Jane Pek discusses her debut novel, The Verifiers, which follows Claudia Lin, an amateur sleuth who investigates the potential suitors of lovelorn New Yorkers. “When I read, above all it’s about becoming invested in the character,” Pek explains. “Once I’m invested,... Continue reading at The Millions
[ The Millions | 2022-03-09 21:30:56 UTC ]
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Book Reviews Photo by Yousef Espanioly on Unsplash Fahredin Shehu writes of Gili Haimovich’s Promised Lands (Finishing Line Press, 2020), “This book communicates globally giving more than a single book of poems may offer. There is her origin and... Continue reading at World Literature Today
[ World Literature Today | 2022-03-09 21:17:53 UTC ]
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Book Reviews Photo by Dominik Scythe / Unsplash A new book by a Nobel laureate and Booker award-winning author always brings with it a sense of trepidation. Will the new novel live up to the already established high expectations? Klara and the... Continue reading at World Literature Today
[ World Literature Today | 2022-03-01 21:50:34 UTC ]
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Amelia Morris, author of the new novel 'Wildcat,' recommends 10 novels that explore the thin line between friendship and rivalry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-28 00:00:00 UTC ]
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Nearly 50 years after the break-in, Garrett M. Graff focuses on the scandal's flawed characters — and makes some corrections. Continue reading at The Washington Post
[ The Washington Post | 2022-02-18 13:00:40 UTC ]
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Following a year in which the pandemic decimated its business, Reed Exhibitions reported a 48% increase in revenue in 2021 and upped its in-person fair count to 269, from 169 in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-10 05:00:00 UTC ]
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