Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in which brands, primarily through messaging apps or chatbots, engage with the customers on... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-13 00:00:00 UTC ]
Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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Say goodbye to productivity: There’s a seriously addictive game of basketball going on via Facebook messenger, complete with celebratory emojis every time you score. Send a basketball emoji to a friend, or a group. Then click on the emoji to open your game. Boom. It seems simple enough at first.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-21 00:00:00 UTC ]
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Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
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Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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Some of the most widely used messaging apps in the world, including Google Hangouts, Facebook chat, Yahoo Messenger and Snapchat, flunked a best-practices security test by advocacy group the Electronic Frontier Foundation (EFF).The organization evaluated 39 messaging products based on seven... Continue reading at PC World
[ PC World | 2014-11-05 00:00:00 UTC ]
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