Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in which brands, primarily through messaging apps or chatbots, engage with the customers on... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Representation in children’s books is still not reflective of society, according to reading charity BookTrust and the Centre for Literacy in Primary Education (CLPE). Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 16:08:26 UTC ]
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Dr Camilla Pang has won the £25,000 Royal Society Science Book Prize for her debut Explaining Humans (Viking), written as an instruction manual for a world she had difficulty understanding due to her Autism Spectrum Disorder. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 02:40:20 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Girl A, the novel that was the centre of a bidding frenzy on both sides of the Atlantic, looks set to catapult Abigail Dean into the bestseller lists Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:10:18 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Benjamin Lorr peers at the dark underbelly of the food industry, one that depends on inexhaustible supply. Continue reading at The Washington Post
[ The Washington Post | 2020-09-28 05:44:22 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Billed as "New Voices New Rooms," the combined regional fall conference of the New Atlantic Booksellers Association and Southern Independent Booksellers Alliance kicked off on September 21 with an emphasis on children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News
[ ABC News | 2020-08-29 15:14:44 UTC ]
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Harry Potter author J.K. Rowling says she is returning an award from a human rights group linked to the Kennedy family after the president of the organization criticized her comments about transgender issues. Continue reading at CBC
[ CBC | 2020-08-28 20:34:31 UTC ]
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Software development today usually involves the use of third-party APIs, libraries or frameworks that are complex, rapidly evolving, and sometimes poorly documented. Security testing solutions company GrammaTech is launching its new Swap Detector, an open-source checker that detects application... Continue reading at Betanews
[ Betanews | 2020-08-26 14:39:21 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Following steep declines in April and May, sales fell a relatively modest 4.1% in June compared to a year ago at publishers that report to AAP's StatShot program. June sales were up in the trade categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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Since William Hjortsberg’s “Falling Angel” in 1978, fantasy noir has been steadily growing in popularity. Continue reading at The Washington Post
[ The Washington Post | 2020-08-15 12:00:00 UTC ]
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Wendy Williams explores the mysteries of butterflies and our fascination with them. Continue reading at The Washington Post
[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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