Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in which brands, primarily through messaging apps or chatbots, engage with the customers on... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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Simon Baron-Cohen offers a sweeping survey of the types of thinking that spark inventing. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 13:00:00 UTC ]
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The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
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A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Sphere has announced that actor Allan Corduner will narrate the audiobook of Parting Words by 100-year-old human rights lawyer Benjamin Ferencz. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 03:14:54 UTC ]
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Kevin Davies explains the rise and controversies of a powerful gene-editing tool. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Staffers are falling into “dangerous patterns” as a result of working from home during the pandemic, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 12:10:11 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Representation in children’s books is still not reflective of society, according to reading charity BookTrust and the Centre for Literacy in Primary Education (CLPE). Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 16:08:26 UTC ]
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Dr Camilla Pang has won the £25,000 Royal Society Science Book Prize for her debut Explaining Humans (Viking), written as an instruction manual for a world she had difficulty understanding due to her Autism Spectrum Disorder. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 02:40:20 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Girl A, the novel that was the centre of a bidding frenzy on both sides of the Atlantic, looks set to catapult Abigail Dean into the bestseller lists Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:10:18 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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