To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-27 00:00:00 UTC ]

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S&S brings author Faulkner to commuters

Simon & Schuster has partnered with CBS Outdoor to bring its author chef Lisa Faulkner’... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

How Bad News Brings the Publishing Family Together

The response of people to the sad news concerning Iain Banks, who announced he has terminal cancer, makes us realize how the book trade is like a huge, extended family. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sad news #iain banks #terminal cancer #book trade #extended family

Random House Updates BookScout: FB Friendly and Ready to Go

Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline and About page. Can it capitalize on Goodreads/Amazon discontent? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Accent Press signs 10-book deal for Goodhind

Independent publisher Accent Press has signed a 10-book deal with crime author Jean G Goodhind... Continue reading at The Bookseller

[ The Bookseller | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10-book deal

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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X Factor's Union J sign book deal

The boy band sign a publishing deal to be completed this autumn but have yet to release their first single. Continue reading at BBC News

[ BBC News | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing deal

Germany’s epubli Brings Self-publishing Expertise to UK and Beyond

Holtzbrinck's five-year-old self-publishing platform epubli is expanding to the UK amid a huge shift in attitude toward self-publishing and its potential. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk amid #huge shift

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

EU 'to approve Penguin Random House merger'

Bertelsmann and Pearson are to win unconditional EU regulatory approval for the Random House/... Continue reading at The Bookseller

[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

US indie Melville House to open British branch

US independent publisher Melville House is to open a London office with the aim of forming a... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london office

Two publishing deals for Lambert

Two publishers have signed up books from Italy-based writer Charles Lambert. Emlyn Rees of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing deals #emlyn rees

Distribution: IPG Signs Up New Publishers

Independent Publishers Group has signed up several new publishers for distribution: Parenting Press, World Book’s Bright Connections Media and Incentive Publications imprints, the Institute of Economic Affairs, Sussex Academic Press and Te Papa Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipg signs #parenting press #economic affairs

Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers

Geithner lands book deal, release scheduled for 2014

Former Treasury Secretary Timothy Geithner has a book deal.Mr. Geithner has an agreement with Crown Publishers, an imprint of Random House, Inc. Crown announced Thursday that Geithner's book, currently untitled, is scheduled for 2014.Mr. Geithner plans a "behind-the-scenes" account of the... Continue reading at Crains New York

[ Crains New York | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crown publishers #president obama #random house #financial crisis #treasury secretary #obama administration #top officials #financial terms

Time Inc. spinoff could lead to more deals

The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York

[ Crains New York | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bewkes #declining revenues #evolving industry #makes sense #strategic alternatives

Consortium Announces New Publishers for Distribution

Consortium has announced six new publishers for the fall 2013 season: And Other Stories, Curbside Splendor Publishing, Gallic Books, GILES, Koyama Press, and Stockholm Text. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallic books #koyama press #stockholm text

Perry to 'go ahead' with book deal

Katy Perry has reportedly decided to write a book that includes details about her failed marriage to Russell Brand. Continue reading at Stuff

[ Stuff | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #katy perry #includes details #russell brand

Distribution: S&S, Good Books Sign Agreement

Simon & Schuster has entered into an agreement with Good Books for the sales, distribution and fulfillment in the United States, Canada and open market of all of its frontlist and backlist titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #good books #open market #backlist titles