To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-27 00:00:00 UTC ]

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The Media Equation: Amazon Low Prices Disguise a High Cost

An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times

[ The New York Times | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #high cost #antitrust suit

Hely Hutchinson: Hachette UK agency deals 'continue'

Hachette UK c.e.o. Tim Hely Hutchinson has assured authors that the publisher is... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hely hutchinson #hachette uk

Apple and four publishers seek EC deal; Penguin does not

Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing

Dobelli, Beauman, Cowan deals for Sceptre

Sceptre has signed three new titles, striking deals for a non-fiction title about avoiding errors... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #striking deals #non-fiction title

Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies

Local Media Association and California Newspaper Publishers Association Form Strategic Partnership

Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces

Fairfax Media in talks to buy Business Spectator: Reuters

Fairfax Media is in exclusive talks to acquire the publisher of independent news and opinion website Business Spectator, Reuters says. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive talks #fairfax media #independent news

Freak show tale bags six-figure deal

Hot pre-Fair debut The Palace of Curiosities by poet and performance artist Rosie Garland has... Continue reading at The Bookseller

[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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The misunderstood 'digital native' has a two-minute attention span

There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews

[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital native #mobile technology #digital natives #nonverbal cues

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Media Decoder Blog: In a Blow to Independent Bookstores, Google to Discontinue Reseller Program

Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times

[ The New York Times | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #sell ebooks #web sites #give customers

Self-Made Bestseller Weighs Traditional Deals

Hugh Howey has not quite broken out in the way recent self-publishing superstars like Amanda Hocking and John Locke have, but his sales record has made New York publishing houses take notice. Best known among his avid fan base for Wool, his five-part science fiction series, Howey estimates that... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugh howey #amanda hocking #john locke #sales record #traditional houses #told pw

Amazon tax probe in media spotlight

Amazon's tax arrangements are in the spotlight this morning after national newspapers... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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Tablet Reading Apps Zite, Pulse Strike Publisher Deals

More tablet experimentation from publishers, this time via reading apps Pulse and Zite. Zite, which already offered readers excerpts from Bonnier's Popular Science magazine, will now be doing that with 20 other Bonnier titles. And Pulse will be bring content from 8 publishers, including Venture... Continue reading at AllThingsD

[ AllThingsD | 2012-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post

Olympics to bring £16m books boost

The book market could receive an Olympic boost of around £16m if bookshops decide to take... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #olympic boost

Kindle Fire update brings sharing, 'print replica' textbooks, more to tablet

Amazon has started pushing out an over-the-air update that'll bring a slew of new features to its budget Kindle Fire tablet. Topping the list of upgrades is new sharing functionality that makes it possible for readers to send passages and notes from within the comfort of a book via social... Continue reading at Engadget

[ Engadget | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #full rundown #source link