To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-27 00:00:00 UTC ]

Other Publishing stories related to: 'To deal with native ad pains, Vox Media brings distribution in-house'

Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
More news stories like this |

BBC Books in two-year deal with "The Voice"

BBC Books has signed a two-year publishing deal with the BBC's upcoming talent show "The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc books #two-year deal

Media Decoder: For ProPublica, More E-Books

ProPublica and Open Road Integrated Media will release several ebooks based on ProPublica's investigative journalism, beginning in February. Continue reading at The New York Times

[ The New York Times | 2012-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #investigative journalism

Amazon strikes print deal with HMH

Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
More news stories like this |

Media Decoder: 'Hunger Games' Book Sales Bode Well for the Film

The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times

[ The New York Times | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #hunger games #movie adaptation

Redundancies at Trust Media after m.b.o.

Christian book supplier Trust Media has begun redundancy consultations with staff after a... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this |

US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators

31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |

Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |

News Corp to Buy Minority Stake in Dubai's Media Company Moby Group

Rupert Murdoch's US media giant News Corp is expanding its presence in the Middle East media market and beyond by agreeing to acquire a minority stake in Dubai-based media company Moby Group. Under the deal, News Corp will relinquish its 50 per ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #minority stake

Gardner signs deal with Hot Key

Hot Key Books has signed a one-book deal to publish Sally Gardner's latest title Maggot Moon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key #one-book deal

Bexley library to bring in membership fees

A library in Bexley is to introduce a paid membership system once it leaves council control this... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this |

Random House Group UK to tout authors as speakers

Random House is diversifying into author management with the launch of an international speakers... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Immediate Media acquires Hearst titles

Immediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines. Continue reading at Media Week

[ Media Week | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc magazines #hearst magazines

Media reacts to Waterstones' logo change

The chairman of the Apostrophe Society has called Waterstones' dropping of its apostrophe... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this |

F+W Buys World Tea Media

F+W Media, a Blue Ash, Ohio-based media company serving enthusiasts in about 20 verticals including antiques and collectibles, crafts, writing and horticulture, has acquired World Tea Media, organizer of the World Tea Expo. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
More news stories like this |

A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #premium pricing #increasingly turning #private exchanges #similar approach #smaller players

IPC Media appoints Evans as publisher of Marie Claire

IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week

[ Media Week | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #marie claire