To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-27 00:00:00 UTC ]

Other Publishing stories related to: 'To deal with native ad pains, Vox Media brings distribution in-house'


Chopra book to Amazon in "game-changing" deal

Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 08:45 Amazon has acquired a memoir by bestselling author Dr Deepak Chopra and his brother Dr Sanjiv Chopra. Amazon's Larry Kirshbaum and David Oldawer at Amazon's New York publishing imprint bought world English rights for... Continue reading at The Bookseller

[ The Bookseller | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larry kirshbaum #robert gottlieb


Hay House Fiction Debut Marks 25 Years

In a major departure for Hay House, the self-help and spirituality publisher is jumping into the fiction market. Its debut mystery novel, The First Rule of Ten by psychologist Gay Hendricks and screen writer Tinker Lindsay, will be published in January. Hay House has signed up 10 additional... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay house #fiction market #debut mystery #fiction list


HC to bring Bugsy Malone back into print

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:58 HarperCollins Children's Books has bought world rights to the original Bugsy Malone book, which was later adapted into the much loved musical. Publisher Ann-Janine Murtagh bought rights to the novel and graphic novel directly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this |


C&R to unlock the secrets of Bleak House

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 15:11 Constable & Robinson is getting into the Dickens bicentennial spirit, publishing a novel re-examining the events of Bleak House. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bleak house


Quercus signs deal for Koomson novels

Written By: Lisa Campbell Publication Date: Wed, 02/11/2011 - 13:15 Quercus has acquired two novels by Dorothy Koomson, who has moved from Sphere. Executive director David North bought UK and Commonwealth rights from Antony Harwood. Koomson’s first novel for Quercus will be published in autumn... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dorothy koomson #antony harwood


Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar


Two six-figure deals for Gollancz

Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 10:39 Gollancz has signed two six-figure pre-empt deals, with editorial director Gillian Redfearn acquiring trilogies by début authors. The first acquisition was made just before the Frankfurt Book Fair, with Redfearn buying UK... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deals #dbut authors


S&S bags Lynda Bellingham in two-book fiction deal

Written By: Graeme Neill Publication Date: Fri, 28/10/2011 - 10:53 Actress and “Loose Women” co-presenter Lynda Bellingham has signed a two-book deal with Simon & Schuster to write commercial women's fiction. Publishing director Suzanne Baboneau signed the deal with Gordon Wise at Curtis... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #gordon wise #curtis brown


Peter James signs short stories deal

Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 10:36 Pan Macmillan has acquired a collection of short stories from bestselling crime and thriller writer Peter James, with publishing director Wayne Brookes buying UK and Commonwealth rights through agent Carole Blake at Blake... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #collected stories #blake friedmann #macmillan plans #released digitally #physical edition


Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.’s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #ad pages #meredith corp #magazine portfolio


Newton hails "terrific" WHS/Kobo deal

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 14:34 Bloomsbury is anticipating W H Smith's link-up with Kobo to sell e-readers will help create "another big Christmas" for ebooks, as the Group's ebook sales grew by 564% over the first six months of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell e-readers


Anobii signs retail deals with publishers

Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest publishers #harlequin uk #random house #pan macmillan #printed books


Esquire ad director Darren Singh appointed publisher of ShortList

Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director #appointed publisher


Amazon brings locker delivery to London

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 15:53 Amazon customers can now have their purchases sent to lockers in London, instead of to their homes and offices. The company has lockers in Seattle and New York as well as the metropolitan area of London. Customers can choose... Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this |


The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #advertising revenue


AMI Strikes $550 Million Deal With RR Donnelley

American Media, Inc. [AMI] is executing an aggressive digital strategy with the help of RR Donnelley—AMI awarded the company a contract to assist with its digital convergence that extends until the year 2020 that is worth an estimated $550 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rr donnelley #american media


W&N pre-empts debut in six-figure deal

Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:13 Weidenfeld & Nicolson has acquired a debut novel in a "major" six-figure pre-empt deal, with the agent likening it to The Book Thief and The Boy in the Striped Pyjamas. W&N fiction publishing director Kirsty... Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #book thief #striped pyjamas #charlotte robertson #aitken alexander


Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek

[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #blogging platform


WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this |


House Beautiful Uses Watermark To Gain Visitor Info, Boost Engagement

Hearst’s House Beautiful magazine is taking advantage of the newest publishing technology trend—digital watermarks—to provide expanded content options and to tap insights about readers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost engagement #taking advantage