To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-27 00:00:00 UTC ]

Other Publishing stories related to: 'To deal with native ad pains, Vox Media brings distribution in-house'


Penguin Random House Begins

With the deal now done, the new executive team of Penguin Random House can begin the process of building a 21st-century publishing company, CEO Markus Dohle told PW in an interview last week from London, where he was on the first leg of a tour to visit the various global offices of PRH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive team #global offices


Murdoch at 82 Starts Over With $2.6 Billion for Deals

Rupert Murdoch, who began building his media empire 60 years ago, is relishing the chance “to do it all over again” with his newly streamlined publishing company that has $2.6 billion in cash to fuel acquisitions. The new News ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch


How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #digital publishers #direct buys #cash cow


Penguin Random House dominates bestseller charts

In the week when Penguin Random House came into being, the combined group has dominated the top... Continue reading at The Bookseller

[ The Bookseller | 2013-07-03 00:00:00 UTC ]
More news stories like this |


Paula Deen publisher cancels book deal. Now what? (+video)

Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula deen


Weldon to lead Penguin Random House UK

Penguin UK chief executive Tom Weldon has been appointed chief executive of Penguin Random House... Continue reading at The Bookseller

[ The Bookseller | 2013-07-01 00:00:00 UTC ]
More news stories like this |


BoSacks: Media Intelligence : The New Non-Obsolescence of the Written Word

By Robert M. Sacks A book that I read a few years ago has been popping back into and around my head lately, as I continue my pursuit of the future of reading and the future of our publishing business. The Swerve ,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great read #written word #publishing business #stephen greenblatt


Penguin and Random House finalize merger

Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers.Calling their union “the world’s first truly global trade book publishing company,” Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monday morning #legacy publishers


Press Release: CEO Markus Dohle Announces Penguin Random House Global Leadership Team

Following the completion of the merger between Penguin and Random House, CEO Markus Dohle announces the global senior executive team for the new Penguin Random House, which now controls around 25% of the trade book market in the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press release #random house


Media M&A Activity Slows in 1H

Media business purchasing picked up after a slow first quarter, but year-over-year activity was down slightly in the first half of 2013, according to a report from the Jordan, Edmiston Group (JEGI). Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
More news stories like this |


Penguin Random House merger completed

Pearson and Bertelsmann have completed the merger of Penguin and Random House to create Penguin... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


No Surprise: Student-Age Digital Natives Still Like Libraries, Print

A new Pew report takes a look at how 16-29 year olds view print books and libraries versus ebooks and digital offerings. Print is still the favorite among younger Americans. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings


'Unprecedented' deals for Penguin's Sally Green

Penguin has secured deals in 25 languages for Sally Green's YA debut Half Bad within 13 weeks... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally green


Fantasy debut from Hay House

Hay House is set to publish a debut fantasy novel snapped up in a Writers' Workshop... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy debut #hay house #debut fantasy


Kindle Worlds: Bringing Fanfiction Into Line But Not Online?

Limiting Kindle Worlds to the ebook form may cater the needs of licensors, but it is counter to the ethos, habits and desires of fanfiction writers and readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle worlds #ebook form


Responsive Design Doesn't Replace Native Apps

The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek

[ AdWeek | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david rittenhouse #neo@ogilvy


Distribution: IPG Signs Blue Manatee

Independent Publishers Group will distribute Blue Manatee Press's full line of children's board books and middle grade paperbacks, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full line #board books #effective immediately


Quarto Switches to Hachette for Distribution

Quarto, the U.K.-based illustrated book publisher and distributor, has signed a distribution agreement with Hachette, in the U.S. and the U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution agreement


Viewpoint - Penguin Random House merger

The merger of Penguin and Random House is expected to close in July, creating—with sales of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Distribution: Columbia University Press Signs Two

Beginning January 1, 2013, Columbia University Press began to distribute frontlist and backlist titles from Transcript and, in a separate deal, Jagiellonian University Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist titles #separate deal