Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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2014 PubWest Design Awards Call for Entries

The prize is divided into 20 print categories, and three additional ebook categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Poo books make odd title shortlist

How To Poo On A Date and The Origin of Faeces make the Diagram Prize shortlist for the oddest book title of the year. Continue reading at BBC News

[ BBC News | 2014-02-21 00:00:00 UTC ]
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Pocklington Post makes a virtue of parish pump stories written by readers

Pocklington - nicknamed Pock - is a small market town in the Yorkshire Wolds, about 13 miles (or 21 kms) from the city of York.Its population of 8,337 is served by a weekly newspaper, the Pocklington Post, which was chosen by its owner, Johnston Press, to pioneer the publishing of user generated... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
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What is Google Newsstand and How Can Publishers Make the Most of It?

Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps. But despite its increasing market dominance (on mobile anyway) the Google propo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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B&N Makes Cuts, But is Committed to Nook Products

Barnes & Noble acknowledged Monday that it has cut jobs throughout the company, but insisted that a report that said it had laid off its entire Nook hardware staff was “incorrect.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Check It Out with Michael Kelley: Small Libraries Make a Big Impact

Big libraries get all the attention. But in late September of 2013, the Institute of Museum and Library Services (IMLS) issued an interesting report on small and rural libraries in the United States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Bookstores Make a Comeback in Bulgaria

“In recent years, new bookstores have virtually mushroomed in the city of Sofia," says Rumyana Tsvetkova, reporting for Radio Bulgaria, Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-03 00:00:00 UTC ]
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Little music fanzines making a big noise

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[ The Guardian | 2014-01-26 00:00:00 UTC ]
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Diamond Calls 2013 “Our Best Year Ever”

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[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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How HarperCollins's Chief Digital Officer Uses Big Data To Make Publishing More Profitable

As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company

[ Fast Company | 2014-01-23 00:00:00 UTC ]
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You Choose: Which Hillary Cover?

Time and The New York Times Magazine put Hillary Clinton on the cover this week. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-23 00:00:00 UTC ]
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Charter makes a $61 billion bid for Time Warner Cable, could be the first of many

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[ Engadget | 2014-01-15 00:00:00 UTC ]
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Life on Mars creator developing TV drama series with a Motown beat

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[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Rebels and mavericks make it into 2014 Dictionary of National Biography

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[ The Guardian | 2014-01-11 00:00:00 UTC ]
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How can we make sense of the world without reading stories? | Rachel Cooke

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[ The Guardian | 2014-01-05 00:00:00 UTC ]
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UK entertainment spending rises with surge in film and music streaming

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[ The Guardian | 2014-01-01 00:00:00 UTC ]
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Frederator Books Launches Catbug e-Book Series

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[ Publishers Weekly | 2013-12-27 00:00:00 UTC ]
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Facebook Misery Index: Quantifying exactly how bad Facebook makes you feel

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[ PC World | 2013-12-18 00:00:00 UTC ]
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Quercus to publish fourth book in Larsson's Millennium series

Quercus will publish a fourth book in Stieg Larsson's Millennium series, to be written by... Continue reading at The Bookseller

[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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The first fiction acquisitions by Headline’s Mari Evans, who moved to the company from... Continue reading at The Bookseller

[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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