Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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#ad network
#ad dollars
#special advisor
#hearst magazines
#cream cheese
#anonymous tip
#hearst
The novels landed in series order, with "Divergent" at #1, "Insurgent" at #2, and "Allegiant" at #3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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#ibooks bestsellers
#series order
In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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#playing field
Bloomsbury Children’s Books has acquired a new series for middle-grade readers from debut... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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#bloomsbury children
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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Tor in the UK and US have acquired a “thrilling” YA/adult fantasy adventure series.... Continue reading at The Bookseller
[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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The 'Paddington' book series was written by Michael Bond and initially illustrated by Peggy Fortnum. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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#book series
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A new technology that is set to make its debut in April could one day make it possible for users to read Harry Potter books in just a few hours. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-08 00:00:00 UTC ]
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Canongate has signed world rights to Blackbird, the first in a new crime series by Texan author... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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#canongate signs
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Dell's Venue 11 Pro is the first Atom-powered computer that I can picture as a replacement for my current laptop. With its two optional accessories, this 10.8-inch tablet can transform into either a small notebook or a diminutive all-in-one PC. The two-day battery life—with the optional keyboard... Continue reading at PC World
[ PC World | 2014-03-07 00:00:00 UTC ]
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Writing for The Guardian, Robert McCrum observes that “the credit crunch and the internet are making writing as a career harder than it has been for a generation.” Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-04 00:00:00 UTC ]
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Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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The leading French cultural product chain Fnac may have turned the corner financially,... Continue reading at The Bookseller
[ The Bookseller | 2014-02-28 00:00:00 UTC ]
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Mossless has put out just two issues of its magazine, and for its third issue, the new photography publishing outfit is putting out a book--a very large book. With 550 photographs by more than 100 American photographers, it will fill more than 280 pages. It might be the largest independent... Continue reading at Wired
[ Wired | 2014-02-27 00:00:00 UTC ]
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Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing hobby. Here's how to make more time for your favorite page-turners.Reading is one of the most pleasurable activities out there. On a scale of human... Continue reading at Fast Company
[ Fast Company | 2014-02-27 00:00:00 UTC ]
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#find time
#reference book
Toronto's ECW press launches new short non-fiction series of pop classics with titles "It Doesn't Suck" and "Raise Some Shell." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
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Time Inc.'s All You is broadening its distribution, moving beyond the exclusive newsstand deal it had with retail giant, Walmart. The April issue of the smart-shopping magazine will be available at major retailers across the country, including Target, CVS, Walgreens and Barn Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-25 00:00:00 UTC ]
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Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
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#uk suggest
#jk rowling
#seven-book series
#american publisher
Houghton Mifflin Harcourt's popular, long-running Best American Series is adding a volume on science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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#american series
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The private investment firm G Asset Management has made a proposal to buy a 51% stake in Barnes & Nobles in a deal valuing the company at $22 per share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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