Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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Film streaming and downloads to overtake box office in 2017

The growing popularity of downloads and streaming services like Netflix means that Blu-ray and DVD sales are declining News: Ebook revenues to overtake printed books by 2018A study by PricewaterhouseCoopers (PwC) has declared that the market for DVDs and Blu-ray is quickly declining, with the... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
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The Future of Music: U.S. to Review Rules Covering Streaming Music Fees

Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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James Patterson calls Amazon's practices 'a national tragedy'

Patterson criticized Amazon's practices while accepting an award for being an Indie Champion at Book Expo America.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Amazon Reportedly Will Launch Music-Streaming Service This Summer

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
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Goku, Superman Face Off in Epic Rap Battle Series

YouTube publisher ERB is back with another showdown, and this time it's between one of DC Comics' leading superheroes and one of manga's famed protagonists. Goku vs. Superman has got to be one of the nerdiest rap-offs ever created for the Epic Rap Battles of History series—and that's saying a... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
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Tinder Press takes two from O'Farrell

Headline imprint Tinder Press has acquired two more novels by Maggie O’Farrell, and will... Continue reading at The Bookseller

[ The Bookseller | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Philip Gulley: New Series, New Publisher

Philip Gulley writes about what he knows: a smalltown Quaker pastor who serves and loves imperfectly, but who always points others to God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Subscription Model Takes Center Stage at Making Information Pay

"Subscription has arrived in a really big way for media," noted Len Vlahos, BISG executive director, in his opening remarks to the 2014 Making Information Pay conference at BEA. And for those who question whether the subscription model is coming to the publishing business, Ted Hill, president of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Let's Make A Deal

This A–Z listing includes specials available to retailers who place orders at BEA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Celebrating Life’s Adventures

Life is one adventure after another, and at booth 1313, Abbeville Press is celebrating some of the things that make it so: Italian cuisine, the seven seas, and Jane Austen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Calling the Shots: Eula Biss

Five years ago, writer Eula Biss, pregnant for the first time, decided to research the controversial topic of vaccinations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Report to EC calls for full VAT on physical books

Reduced or zero rates of VAT should be removed from physical books to create a single rate across... Continue reading at The Bookseller

[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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Field & Stream Cover Brings In a New Audience

  Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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iBooks Bestsellers: Giffin Makes Top Three

Emily Giffin's latest novel, "The One & Only," released May 20, debuted at #3 on Apple's iBooks bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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S&S Acquires Anna Todd’s 'After' Series from Wattpad

Simon & Schusters’s Gallery Books imprint has acquired "After," a three volume novel serialized on Wattpad by Anna Todd, in a mid-six figure deal that includes world and audio rights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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‘Adventure Time’ Expands with Abrams

Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network’s Adventure Time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Claire Bord joins Bookouture, makes first acquisition

Claire Bord, formerly editorial director at Avon, has joined digital publisher Bookouture as... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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'Inspirational' women choose favourite books for Baileys

Nineteen "inspirational" women, including Caitlin Moran, Dawn O’Porter, Tanni... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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AAR Calls Out Amazon in Hachette Dispute

In a letter sent by the AAR to Amazon, which PW has obtained, the organization says it "deplores any attempt by any party that would seek to injure and punish innocent authors...in order to pursue its position in a business dispute." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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