Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

Other Publishing stories related to: ' Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call '


FutureBook Hack: "You can make the world a better place"

Hackers at the first ever FutureBook Hack need to come up with ideas that will work in the real... Continue reading at The Bookseller

[ The Bookseller | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook hack


Publishers Making Progress on the Environment, RAN Says

The Rainforest Action Network has given 10 leading children’s book publishers generally high marks for the actions they have taken to protect the Indonesian rainforest and other endangered forests. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this |


Inside Amazon's Music Streaming Service For Prime Members

For $99, Prime members get a streaming video service, ebook lending library, free two-day shipping--and starting today, a music service.Amazon is rounding out its Prime membership with the addition of a streaming music service. On Thursday the e-commerce giant launched Prime Music with more than... Continue reading at Fast Company

[ Fast Company | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside amazon #music service #prime members #starting today #prime membership #additional cost


S&S to Launch Summer Event Series

The 2014 summer event series in the Hamptons will be designed to celebrate the "power, perseverance, and resilience of women." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
More news stories like this |


What Makes Old Books Smell Like Old Books?

Science takes on one of the most important questions of the ages.A Kindle and iPad are great for conveniently porting your entire bookshelf in your purse. But for the majority of Americans who view the independent bookstore as a haven and who get grumpy at the idea of not feeling the physical... Continue reading at Fast Company

[ Fast Company | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #independent bookstore


The Internot: Billions of people choose not to go online

Google, Facebook and other tech giants are investing in ways to bring Internet access to those far flung parts of the world which are still offline. Creative methods include using balloons, satellites, drones and lasers. Despite this concerted effort, an estimated 4 billion people still don't... Continue reading at Betanews

[ Betanews | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech giants #concerted effort


Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
More news stories like this |


Kwani at Ten: The Making of Pan-African Literary Community

In the ten years since its launch, Kwani?, East Africa’s first literary journal, has led the growth of literary life in the region — and now looks ahead. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten years #east africa #literary journal #literary life


How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company

[ Fast Company | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform #social web


Hachette Makes Layoffs

Amid continued attention (and press coverage) for its ongoing terms dispute with Amazon, Hachette has announced a round of layoffs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press coverage


The Future of Music: U.S. to Review Rules Covering Streaming Music Fees

Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field


Film streaming and downloads to overtake box office in 2017

The growing popularity of downloads and streaming services like Netflix means that Blu-ray and DVD sales are declining News: Ebook revenues to overtake printed books by 2018A study by PricewaterhouseCoopers (PwC) has declared that the market for DVDs and Blu-ray is quickly declining, with the... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook revenues #coming years #physical media


'Game of Thrones': Will the book series stretch to eight novels?

George R.R. Martin's editor recently said that she 'begin[s] to wonder]' if Martin's story can be wrapped up in seven books.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
More news stories like this |


James Patterson calls Amazon's practices 'a national tragedy'

Patterson criticized Amazon's practices while accepting an award for being an Indie Champion at Book Expo America.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national tragedy


Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial day


Amazon Reportedly Will Launch Music-Streaming Service This Summer

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming music #$3 billion


Tinder Press takes two from O'Farrell

Headline imprint Tinder Press has acquired two more novels by Maggie O’Farrell, and will... Continue reading at The Bookseller

[ The Bookseller | 2014-05-30 00:00:00 UTC ]
More news stories like this |


BEA 2014: Subscription Model Takes Center Stage at Making Information Pay

"Subscription has arrived in a really big way for media," noted Len Vlahos, BISG executive director, in his opening remarks to the 2014 Making Information Pay conference at BEA. And for those who question whether the subscription model is coming to the publishing business, Ted Hill, president of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription model #publishing business #ted hill


BEA 2014: Philip Gulley: New Series, New Publisher

Philip Gulley writes about what he knows: a smalltown Quaker pastor who serves and loves imperfectly, but who always points others to God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip gulley


Goku, Superman Face Off in Epic Rap Battle Series

YouTube publisher ERB is back with another showdown, and this time it's between one of DC Comics' leading superheroes and one of manga's famed protagonists. Goku vs. Superman has got to be one of the nerdiest rap-offs ever created for the Epic Rap Battles of History series—and that's saying a... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos