Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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TD Bank Makes Children’s Literacy a Priority: Focus on Canada 2013

Each year in October, TD Bank Group adds glamour to the Canadian children’s literature scene, sponsoring the TD Canadian Children’s Literature Awards gala in Toronto and a parallel event in Montreal for literature in French, including the premiere prizes of C$30,000 for the most distinguished... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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The Fonz's books inspire CBBC series

Former Happy Days actor Henry Winkler will star in a new CBBC comedy drama based on his Hank Zipzer children's books - inspired by his own experiences growing up with dyslexia. Continue reading at BBC News

[ BBC News | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #experiences growing


Why Even the Worst Bloggers Are Making Us Smarter

We write the equivalent of 520 million books every day on social media and email. The fact that so many of us are writing ? sharing our ideas, good and bad ? has changed the way we think. Just as we now live in public, so do we think in public.     Continue reading at Wired

[ Wired | 2013-09-17 00:00:00 UTC ]
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J.K. Rowling to revisit Harry Potter's world in new film series

J.K. Rowling will write a screenplay for Warner Bros. inspired by her book "Fantastic Beasts and Where to Find Them."Warner Bros. is hoping "Harry Potter" author J.K. Rowling has another magic trick up her sleeve.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-13 00:00:00 UTC ]
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Amazon once again gets exclusive streaming rights for Under the Dome

Many of novelist Stephen King's books and short stories have found their way to the screen either through a movie or mini-series. Some, like The Shining, have become classics in the eyes of fans, while others...well... This season a King novel has returned the author to prominence on the small... Continue reading at Betanews

[ Betanews | 2013-09-13 00:00:00 UTC ]
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ReaderLink Head Calls for Higher E-book Prices

Warehouse clubs, mass merchandisers, and other big-box retailers remain important to publishers because they not only sell books, they are places where books can be discovered. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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Going Small to Make it Big

Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Ruth Ozeki and Jhumpa Lahiri make Man Booker shortlist

Newcomers, familiar faces and books that haven't yet debuted in America have all made the 2013 Man Booker Prize shortlist. Ruth Ozeki and Jhumpa Lahiri are both finalists for the $58,000 prize.Newcomers, familiar faces and books that haven't yet debuted in America have all made the 2013 Man... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-10 00:00:00 UTC ]
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Shane Salerno's Nine–Year Odyssey to Make "Salinger"

When Shane Salerno set out to make a film about Catcher in the Rye author J.D. Salinger, his plan was to spend $300,000 and six months shooting. "I thought it would be easy," he said, "We would just go out, shoot, and be done." But today, $2 million dollars, nine years, and hundreds of hours of... Continue reading at Fast Company

[ Fast Company | 2013-09-10 00:00:00 UTC ]
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Court bars Apple from making industry-wide ebook deals

The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World

[ PC World | 2013-09-06 00:00:00 UTC ]
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Bill McGowan Works to Make Authors Pitch-Perfect

In the early 2000s, while working as a producer at ABC’s 20/20, Bill McGowan put together a branding video for a dot-com entrepreneur. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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Making News More LIke "Grand Theft Auto"

As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Samsung's Galaxy Tab 3 Kids get real, ready to 'make learning fun'

It peeked its head out just a day ago by way of a Korean back-to-school catalog, and now Samsung's ready to let its kid-friendly cat out of the bag. The Galaxy Tab 3 Kids is, as the name implies, aimed at ever more tech savvy young ones, featuring a child-friendly skinned Android 4.1 and a slew... Continue reading at Engadget

[ Engadget | 2013-08-27 00:00:00 UTC ]
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Cressida Cowell to live-stream schools event

Author Cressida Cowell will make a free virtual author appearance for schools and libraries on... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Dorling Kindersley relaunches Idiot's Guide series

DK is relaunching the Idiot’s Guide series, 20 years after it was first published.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Blurb: Making Books in Real Time

Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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Accent and Arcadia make the most of digital

Independent publishers are exploring digital opportunities to boost trade in a tough climate for... Continue reading at The Bookseller

[ The Bookseller | 2013-08-23 00:00:00 UTC ]
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VIDEO: How to make money from ebooks

With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World

[ BBC World | 2013-08-22 00:00:00 UTC ]
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Facebook eyes making local connections with mesh networks

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World

[ PC World | 2013-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #direct link #direct contact