Time Inc.'s Digital Ad Revenue Climbs 12% in Its First Solo Quarter

Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12% increase in digital sales, though digital still represents only a modest fraction of total ad sales and overall revenue.Time Inc.'s ad revenue during the second quarter was $461 million, with digital revenue totaling $74 million. Print and "other advertising revenues" were $387 million, a 1% increase.The company's acquisition last October of American Express Publishing titles including Food & Wine, Travel & Leisure and Departures magazines led to the year-over-year increase in ad sales. If Time Inc. hadn't bought those magazines, its print and other advertising revenues would have fallen 6%. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Time Warner 4Q earnings up

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[ Crains New York | 2013-02-06 00:00:00 UTC ]
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Google backs French digital publishing innovation initiative with €60 million incentive

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[ Engadget | 2013-02-02 00:00:00 UTC ]
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CREATe centre to research digital copyright

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[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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[ Crains New York | 2013-01-30 00:00:00 UTC ]
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[ Publishers Weekly | 2013-01-28 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

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[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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[ AdWeek | 2013-01-24 00:00:00 UTC ]
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[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing Executive Survey Shows Industry Settling into Digital

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[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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[ Engadget | 2013-01-14 00:00:00 UTC ]
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[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
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[ AdWeek | 2013-01-09 00:00:00 UTC ]
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[ AdWeek | 2013-01-08 00:00:00 UTC ]
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