Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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It’s Time Publishing Tries Something Radical to Entice Readers

Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Time Inc. names Nelson editor in chief

Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York

[ Crains New York | 2012-12-19 00:00:00 UTC ]
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The New York Times Is Getting Into eBooks With Byliner And Vook Partnerships

The New York Times is getting into the ebooks business through partnerships with digital publishers Byliner and Vook. The Times will up to 12 original e-singles through Byliner on a variety of topics including culture, sports, business, science, and health. The first Byliner title, "Snow Fall:... Continue reading at Fast Company

[ Fast Company | 2012-12-14 00:00:00 UTC ]
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B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #christmas day #barnes noble #promoting literacy #ll give #bn launches #book charity

How Frankfurt is Helping to Create a Magreb Publishing Community

Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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David Tebbutt Scholarship created

Faber and University College London (UCL) have launched a new scholarship in memory of Faber... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #picture book #john lewis #publish book #nosy crow

'Dark times' for North East literature bodies

Literature organisations in the North East have said they face difficult times with a combination... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
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Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Group sales down at WHS

Group sales at W H Smith were down 4% like-for-like in the first 10 weeks of its new financial... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
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A Dream Team Of Animators Creates The Ultimate Coloring Book

After volunteering at orphanages in Ghana, DreamWorks animators Rachel Tiep-Daniels and Margaret Wuller created the "Picture Book Project," which harnesses the work of talented artists to both inspire children, and raise money for them. The Picture Book Project Foundation is an effort to... Continue reading at Fast Company

[ Fast Company | 2012-11-12 00:00:00 UTC ]
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Sandy sends NYC sales to an all-time low

Hurricane Sandy has blown book sales in New York City and several other US East Coast... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
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New Women-Only Literary Prizes Created in Australia and Canada

Women-only literary prizes have been created in both Canada and Australia to help balance the attention given to work by male authors vs. female authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #female authors #male authors #literary prizes

Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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Time Turns to Instagram for Sandy Coverage

While many predicted Hurricane Sandy could follow in the footsteps of "Geronimo" and the Arab Spring--a shining moment for social media and citizen-journalism--Time turned to Instagram ahead of the storm. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-01 00:00:00 UTC ]
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News Corp. Unit Interested in Penguin Group

Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD

[ AllThingsD | 2012-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people familiar #random house #expressed interest #rupert murdoch #penguin group