As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns. It will also help Viant advertisers more precisely target groups of consumers across Time Inc.'s properties, which include People, Time, Fortune and Sports Illustrated. Terms of the deal were not disclosed. In a statement, Time Inc. president and CEO Rich Battista said the move will extend the company's reach to 1 billion global consumers. Adelphic's self-serve platform, which lets marketers buy and manage their own media, was also a selling point. "We know that in addition to premium content, advertisers are looking for more efficient buying processes for digital audiences," Battista said in a statement. "With Adelphic's proven self-service capabilities, Time Inc. and Viant will be able to deliver greater programmatic competencies and benefits to our partners." The acquisition is also part of Time Inc.'s goal to become a "people-based platform," per the statement—similar wording that Facebook and Google have used to position themselves as digital ad players in recent years. The move is the latest shift from print to digital at Time... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-24 00:00:00 UTC ]
News tagged with:
#selling point
#premium content
#past couple
Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
In a major deal in the bargain book business, Book Depot, the bargain book distributor based in Thorold, Ont., has acquired American Book Company headquartered in Knoxville, Tenn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#major deal
ICF International Inc. (NASDAQ: ICFI) jumped back into the mergers and acquisitions market for the first time in almost two years Tuesday, purchasing Rockville health information technology firm Enterprise Science and Computing Inc. (ESAC) in a deal announced after market close. Terms of the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-11-02 21:52:00 UTC ]
More news stories like this | All news stories tagged with:
#fairfax
#deal announced
Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#case study
Capstone, publisher of children’s books and K-5 ed-tech content, has acquired Buncee, a digital creation, collaboration, and communication tool for students and educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
More news stories like this |
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
HarperNorth has acquired a book on regional inequality in the UK by journalist Sam Bright, chief politics and investigations reporter for Byline Times. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 10:36:32 UTC ]
More news stories like this |
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#digital advertising
The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday
[ Digiday | 2021-04-26 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#post publishers
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#ad tech
Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#machine learning
#artificial intelligence
Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#programmatic buying
#lower manhattan
Baltimore tech company eOriginal is set to be acquired by Netherlands-based Wolters Kluwer for about $280 million, the information and software firm announced in a news release Thursday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2020-12-10 22:23:55 UTC ]
More news stories like this | All news stories tagged with:
#wolters kluwer
The Simulmatics Corporation also sought to predict riots and influence Vietnam, Jill Lepore writes. Continue reading at The Washington Post
[ The Washington Post | 2020-11-13 13:00:00 UTC ]
More news stories like this |
Anthology, based in Boca Raton, partners with over 2,000 colleges across 30 countries. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-09 17:38:19 UTC ]
More news stories like this | All news stories tagged with:
#anthology
#boca raton
Coronet has acquired the debut novel of Kate Sawyer examining life after near global extinction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 19:02:14 UTC ]
More news stories like this | All news stories tagged with:
#coronet acquires
As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#george floyd
#terence kawaja
Abrams has acquired Cameron + Company, a family-owned independent house that specializes in books on photography art, lifestyle, children’s titles, and regional topics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#regional topics
An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
More news stories like this | All news stories tagged with:
#autonomous operations
#due diligence
#showing signs
#broader set
#stronger position
#made sense
Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
More news stories like this | All news stories tagged with:
#time warner
#usa today