As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns. It will also help Viant advertisers more precisely target groups of consumers across Time Inc.'s properties, which include People, Time, Fortune and Sports Illustrated. Terms of the deal were not disclosed. In a statement, Time Inc. president and CEO Rich Battista said the move will extend the company's reach to 1 billion global consumers. Adelphic's self-serve platform, which lets marketers buy and manage their own media, was also a selling point. "We know that in addition to premium content, advertisers are looking for more efficient buying processes for digital audiences," Battista said in a statement. "With Adelphic's proven self-service capabilities, Time Inc. and Viant will be able to deliver greater programmatic competencies and benefits to our partners." The acquisition is also part of Time Inc.'s goal to become a "people-based platform," per the statement—similar wording that Facebook and Google have used to position themselves as digital ad players in recent years. The move is the latest shift from print to digital at Time... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday
[ Digiday | 2021-04-26 04:01:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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Baltimore tech company eOriginal is set to be acquired by Netherlands-based Wolters Kluwer for about $280 million, the information and software firm announced in a news release Thursday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2020-12-10 22:23:55 UTC ]
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The Simulmatics Corporation also sought to predict riots and influence Vietnam, Jill Lepore writes. Continue reading at The Washington Post
[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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Anthology, based in Boca Raton, partners with over 2,000 colleges across 30 countries. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-09 17:38:19 UTC ]
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Coronet has acquired the debut novel of Kate Sawyer examining life after near global extinction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 19:02:14 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Abrams has acquired Cameron + Company, a family-owned independent house that specializes in books on photography art, lifestyle, children’s titles, and regional topics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
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An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
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Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Penguin Life will publish a "timely and important" book about mental health in sport by Gary Bloom titled Head in the Game. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 22:31:22 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Digital Media Solutions, a Clearwater based company, has hired its first ever female chief marketing officer. Kathy Bryan has been hired for the CMO position, rising from a previous role within the company's marketing department. “Kathy Bryan represents everything DMS stands for,” DMS CEO... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-26 11:44:07 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Bellefield Systems, a Sewickley-based software firm, has been acquired by Aderant. The local firm specializes in timekeeping software for lawyers, including iTimekeep and OCG Live. The company has 24 employees at its office, according to data from the most recent Book of Lists. “When we... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-12-26 16:39:21 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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