TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in today's presentation was to understand the platform before running ads, hence... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-25 21:01:24 UTC ]
News tagged with: #company released #running ads #digital content

Other Publishing stories related to: 'TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts'


Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book


How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


Britney Spears’s ‘brave’ tell-all memoir out in October

The Woman in Me, which will cover pop star’s conservatorship experience among other topics, is set for release later this yearBritney Spears will release her tell-all memoir, The Woman in Me on 24 October, the publisher announced on Tuesday.The Woman in Me will be “a brave and astonishingly... Continue reading at The Guardian

[ The Guardian | 2023-07-11 16:02:28 UTC ]
More news stories like this | News stories tagged with: #press release #britney spears #gallery books #simon schuster #bidding war #publisher announced #memoir


YA author shoots to No 1 on Amazon bestseller list after viral TikTok video

TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian

[ The Guardian | 2023-07-07 13:47:16 UTC ]
More news stories like this | News stories tagged with: #book signing #fort worth #debut author #bestseller list


This L.A. pharmacist's debut novel is loaded with sex and drugs. Don't tell her boss

Ruth Madievsky, a clinical pharmacist, insists her debut on sisters living dangerously is 'so fictional!' But it also channels her immigrant family's stories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-07-06 13:00:43 UTC ]
More news stories like this | News stories tagged with: #immigrant family #debut novel


Animated GIF generator from Picsart makes AI fun again

Remember the early days of the AI hype train, when everyone spent their time making stupid images using text prompts? If you want to recapture the nostalgic haze of, uh, late 2022, Picsart has got you covered. The popular image editor just launched an AI-powered animated GIF generator.The major... Continue reading at Engadget

[ Engadget | 2023-07-03 17:59:35 UTC ]
More news stories like this | News stories tagged with: #ios devices #android devices #opening credits #comic book


TikTok Sells A Lot of Books. Now, Its Owner Wants to Publish Them, Too.

As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times

[ The New York Times | 2023-07-01 09:00:50 UTC ]
More news stories like this | News stories tagged with: #book world


From Fan Fiction to TikTok: Long Live the Microgenre

With the rise of fan fiction publishing and TikTok, microgenres — genres that have defined and specific plots — have reached new heights. Continue reading at Book Riot

[ Book Riot | 2023-06-28 10:33:00 UTC ]
More news stories like this | News stories tagged with: #fan fiction #long live #fiction publishing


The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


ALA 2023: Gorman and Robinson Tell Librarians, 'It's Okay to Be Sad'

ALA 2023 wrapped up Tuesday with an uplifting keynote featuring poet Amanda Gorman and children's book illustrator Christian Robinson, who discussed how people can harness their grief to effect change in the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #children's book


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with: #kendrick lamar #short film #beautiful life #nielsen


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


Authors of ‘And Tango Makes Three’ Sue Over Florida Law Driving Book Bans

The authors of a picture book about a penguin family with two fathers sued the state and a school district that removed the book from libraries. Continue reading at The New York Times

[ The New York Times | 2023-06-20 14:25:50 UTC ]
More news stories like this | News stories tagged with: #school district #picture book


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


Coffee House Press Names Executive Editor and Makes Additional Hires

Coffee House Press in Minneapolis is building up its staff after 30% of its employees resigned this past month. Jeremy Davies was named executive editor and three Texas booksellers have also recently joined the press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past month


Interview: Three Books That Make Tess Gunty Angry

“So many come to mind,” says the author, whose novel “The Rabbit Hutch” won a National Book Award last year and will be out in paperback this month. “I guess I’m often furious?” Continue reading at The New York Times

[ The New York Times | 2023-06-08 09:00:31 UTC ]
More news stories like this | News stories tagged with: #national book award


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book


Nonprofit To Make Book Fairs Accessible to Underserved Students

The nonprofit of an independent bookstore in California is making book fairs accessible to underserved students. Continue reading at Book Riot

[ Book Riot | 2023-06-01 18:58:52 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media