TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in today's presentation was to understand the platform before running ads, hence... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-25 21:01:24 UTC ]
News tagged with: #company released #running ads #digital content

Other Publishing stories related to: 'TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts'

Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #somos

Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit

Elon Musk Can't Make Book Sales Better Either

Solid-selling new books, including the new biography of Elon Musk, weren't enough to stop unit sales of print books from falling 5.7% last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #elon musk

TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
More news stories like this | News stories tagged with: #scholastic

Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #future books #russell brand #future publishing #sexual assault #pan macmillan #self-help book

TikTok Cookbook Authors

A growing number of video stars are using their online clout to break into the publishing world. And they’re changing the shape of the American cookbook. Continue reading at The New York Times

[ The New York Times | 2023-09-18 09:01:07 UTC ]
More news stories like this | News stories tagged with: #growing number #video stars #publishing world #cookbook

Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen names #macroeconomic news #nielsen

Making Formulas Fresh Again: A Reading List of Fantasy Tropes Reimagined

Quests are a true bedrock of fantasy: the hero’s journey, the wandering hero. From Odysseus to Gawain, to Don Quixote to Bilbo Baggins, to Genly Ai to Geralt of Rivia. Generally a male-coded trope, episodic in format. When I began turning the concept of Godkiller over in my head, I knew I wanted... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
More news stories like this | News stories tagged with: #don quixote

Booksellers Add TikTok to the Toolbox

This month, TikTok's trends newsletter spotlighted a new book-related hashtag, #independentbookstore. We spoke with bookstore owners and staffers about the value the app has for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore owners #bookstore

'Community Makes Us Stronger' at Indie Comics Small Press Expo

This year's Small Press Expo Ignatz Awards struck a note of solidarity and defiance against censorship. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small press

Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen

Libby is making it easier to access magazines for free with a supported library card

A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget

[ Engadget | 2023-08-28 17:00:30 UTC ]
More news stories like this | News stories tagged with: #library card #rolling stone #bon appetit #streamlined access #start reading #single tap #local library #public libraries #ebooks

Making Diablo II Was Pure Hell

David L. Craddock's recent book about the game reveals the massive amount of effort it took to develop the game. Continue reading at Wired

[ Wired | 2023-08-26 14:23:52 UTC ]
More news stories like this | News stories tagged with: #game reveals #pure hell #massive amount

Making ‘Necessary Trouble’: A historian rises above her roots

Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
More news stories like this | News stories tagged with: #memoir

New Voices New Rooms Makes Its In-Person Debut

The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #real world

Local newspaper group National World makes ambitious bid for Daily Telegraph

Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian

[ The Guardian | 2023-08-10 12:57:44 UTC ]
More news stories like this | News stories tagged with: #daily telegraph #low pay #yorkshire post #stock market

Viking Penguin Makes Series of Promotions

With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pending retirement #viking penguin #senior editor

Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian

[ The Guardian | 2023-08-07 14:48:11 UTC ]
More news stories like this | News stories tagged with: #survey found #nielsen bookdata #nielsen