Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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j2 Global continues to build out its digital media portfolio with the acquisition of popular gamer lifestyle brand IGN Entertainment, a News Corp property. Terms of the deal were not disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-05 00:00:00 UTC ]
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Education secretary Michael Gove's announcement of changes to the A-Level exam system has... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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Last year was a big one for publishing on Kickstarter. The Web site is the most popular crowdfunding online destination, with 1,666 projects successfully funded in the publishing category, and a total of $11,057,252 pledged. In addition, $8,482,598 was raised for comics, which are listed as a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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The American Library Association has created a scorecard that asks library workers to grade publishers on the way that they are offering ebooks for lending. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-30 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Despite the advances in digital books and storytelling technology, Penguin executive Jeff Gomez says that publishers have so far focused on the wrong things. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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The c.e.o. of Foyles has called for publishers and suppliers to support bookshops with better... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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To mark its 50th anniversary the Bologna Children’s Book Fair, will award six new prizes for publishers at the "forefront of innovation" and "creative editorial choices." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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The group title under which the combined lists of Frances Lincoln, Aurum Press, Jacqui Small,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Head of Zeus and AudioGO are to co-publish audiobook versions of titles in light of the audio... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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Simon & Schuster is set to publish an “angling adventure full of drama” titled... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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