This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

Children’s Nonfiction Publishing Comes of Age

Once an afterthought, children's nonfiction publishing is experiencing a revolution, especially in the US, where the segment grew by 5% in 2012. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-25 00:00:00 UTC ]
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What Went Wrong for Canada’s D&M Publishers

Veteran Canadian publisher Scott McIntyre described the dismantling of D&M Publishers, the iconic Canadian independent publishing house he cofounded 40 years ago, as the result of an unfortunate confluence of circumstances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-23 00:00:00 UTC ]
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Short Books + Fast Books (and Diet) = Indie Publishing Success

With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast diet #biggest hit

Local Newspaper Publisher Sale Approved

Yardley-based newspaper publisher Journal Register Co. Thursday won court approval to sell its assets to an affiliate of its current owner in exchange for $114 million in secured debt and about $6 million in cash, Bloomberg reported. A New York-bas ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$114 million #current owner #bloomberg reported

Bookshop browsing vital for publishing, research finds

The crucial role of physical bookshops to a healthy publishing industry was underlined this week... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research finds #crucial role #physical bookshops

'Digital publishing first' for Stephen King

Hodder & Stoughton has put an interactive version of the cover of Stephen King's... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #stephen king #hodder stoughton #interactive version

Two publishing deals for Lambert

Two publishers have signed up books from Italy-based writer Charles Lambert. Emlyn Rees of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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Marcus Rich joins line-up for PPA's Publishing+ conference

The Daily Mail's Marcus Rich is among the executives lined up for the Professional Publishers Association's annual conference, which will examine how to boost digital revenues and explore whether content is still king. Continue reading at Media Week

[ Media Week | 2013-03-20 00:00:00 UTC ]
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Exceptional Women in Publishing Event Enters Fifth Year

EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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Distribution: IPG Signs Up New Publishers

Independent Publishers Group has signed up several new publishers for distribution: Parenting Press, World Book’s Bright Connections Media and Incentive Publications imprints, the Institute of Economic Affairs, Sussex Academic Press and Te Papa Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipg signs #parenting press #economic affairs

Spanish Magazine Publisher Bets Against the Crisis

Andrés Rodríguez, the publisher and founder of SpainMedia, has much at stake in the debut this month of a Spanish-language edition of Forbes, the American business magazine. Continue reading at The New York Times

[ The New York Times | 2013-03-17 00:00:00 UTC ]
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FT and Penguin Publish Lunch with the FT: 52 Classic Interviews

LONDON: 14 March 2013: Today the Financial Times and Penguin publish Lunch with the FT: 52Classic Interviews in hardback and eBook format. The book, edited by FT editor Lionel Barber, with a foreword by CEO John Ridding, read ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-14 00:00:00 UTC ]
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Exploring Accessible Publishing for the Print Disabled

Less than 5% of all published books are available in an accessible format. Several organizations, notably Bookshare, are working to change that woeful statistic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published books

Consortium Announces New Publishers for Distribution

Consortium has announced six new publishers for the fall 2013 season: And Other Stories, Curbside Splendor Publishing, Gallic Books, GILES, Koyama Press, and Stockholm Text. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallic books #koyama press #stockholm text

Picador to publish Gatsby tie-in

Picador is to publish the official film tie-in edition for the forthcoming adaptation of F Scott... Continue reading at The Bookseller

[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added