Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-22 00:00:00 UTC ]
News tagged with:
#test subjects
Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this |
Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#western publishers
#coming years
29th Street Publishing sees no reason why selling subscriptions shouldn’t be as easy as blogging. At a time when print magazines such as Newsweek and tablet publications like The Daily are shuttering, the team at 29th Street Publishing is betting on the future of magazines for iPad and... Continue reading at Fast Company
[ Fast Company | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazines
#independent publishing
#selling subscriptions
The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#major publishers
#most-favored nation
#lagardere sca
#hachette livre
#striking deals
#favored nation
Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
More news stories like this |
Random House publishers are to reward employees with a $5,000 (£3,103) bonus partly owing to the success of EL James's erotic trilogy, Fifty Shades of Grey. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#el james
Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York
[ Crains New York | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upscale men
#du jour
#american artist
#martha stewart
#transition period
#advertising revenue
#higher costs
The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book editors
Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade publishing
#hearst corp
Authors Tony Parsons and Jane Fallon have said Curtis Brown’s new digital self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#curtis brown
#jane fallon
#digital self-publishing
At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press release
#app developers
#app downloads
#kindle fire
#in-app purchasing
Amazon only offers the lowest price on its top 20 print bestsellers, with lower-ranked titles... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lowest price
Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wider audience
#spanish-speaking world
#trade embargo
Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial crisis
#book sales
#latin america
Leading publishing figures stressed the importance of becoming more outward looking and consumer... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |
German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie authors
Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news app
#rupert murdoch
Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |
Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing person
#literary world
#fifty shades
Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this |