This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-22 00:00:00 UTC ]
News tagged with: #test subjects

Other Publishing stories related to: 'This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds'


Publishing in Israel: A Snapshot Overview

With competitive bookstores, strong sales and three major languages - Hebrew, Arabic and Russian - Israel's small but vibrant publishing industry is on the rise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales


Publishers look for author 'staying power'

Publishers are still prepared to pay good money up front for the right books, agents have told... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staying power


Amazon 'charging publishers 20% for ebook VAT'

Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook vat #forcing publishers


US Publishing Leaders Unite To Denounce Saudi Textbook Bigotry

Seven current and former heads of major American publishing houses have published a joint statement opposing hate speech in Saudi textbooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
More news stories like this |


Self-published crime for TFP

The Friday Project has signed up a self-published crime writer who sets her novels among London... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project


Publishers agree Kindle lending 'experiment'

Amazon has been approaching UK publishers ahead of the launch of its Kindle lending service, with... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
More news stories like this |


Dunham’s $3.7m Advance: Everything Wrong With Publishing Today?

Lena Dunham, creator of HBO’s Girls, signed a $3.7 million book deal with Random House. Rob Spillman says it is emblematic of all that is wrong with corporate publishing today. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lena dunham #7m advance #publishing today #random house


Content Newswire NewsCred Buys Cloud Publisher Daylife

NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company’s technology-driven syndication ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop


Website problems caused Nook delay

The delay to Barnes & Noble's Nook launch is due to problems with its website, which was... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Depp steps into book publishing

Johnny Depp launches his own book imprint with publishing company HarperCollins. Continue reading at BBC News

[ BBC News | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #book imprint


Geras new Arrow publishing director

Cornerstone has appointed Jenny Geras as publishing director of Arrow, with Geras moving from Pan... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this |


Johnny Depp will launch a publishing imprint

Infinitum Nihi – Johnny Depp's new publishing imprint with partner HarperCollins – will publish titles including a Bob Dylan biography and a novel by Woody Guthrie. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnny depp #publishing imprint


School study plan for Churchill Archive Online

Bloomsbury's online Churchill Archive will aim for a school and undergraduate readership as... Continue reading at The Bookseller

[ The Bookseller | 2012-10-15 00:00:00 UTC ]
More news stories like this |


Frankfurt feels the Fifty Shades effect

The E L James effect has gone beyond erotica as publishers look to self-published properties... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this |


Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office


Times Publishing Company Selects Brainworks Advertising

Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long island #leading provider #newspaper advertising


Google, publishers shelve book-scanning suit

Google and major book publishers have settled a lengthy legal battle over digital copyrights, but a bigger dispute still looms with thousands of authors who allege that Google is illegally profiting from their works. Continue reading at Stuff

[ Stuff | 2012-10-08 00:00:00 UTC ]
More news stories like this |


Frankfurt: 'agile publishers must find space on new platforms'

Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dystopian future


Trade publishing 'an opportunity for private investors', Frankfurt hears

Trade publishing represents a "counter intuitive" opportunity for private investors, at... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #private investors


Google and publishers reach settlement on digitized books case

Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
More news stories like this |