Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some sort of post-apocalyptic “Fraggle Rock,” only with wayyy more cannibalism and the puppets all have knives, we’ll tell our horribly mutated offspring about the time an NBA exec managed to bring on End Times. As the sightless Doozers toss another flayed sacrifice into the maw of Marjory the Trash Heap, we’ll try to explain how Houston Rockets GM Daryl Morey inadvertently wiped out 87.9 percent of the human race—a number that coincides with James Harden’s 2018-19 free throw percentage, strangely enough—by posting seven words on an Internet forum where people used to go to argue about a crime-clown movie. Of course, given the state of their ears (melty) and brains (mostly just stems, really) there will be no way to make the children comprehend the enormity of what went down in October MMXIX. Their apertures will make slurping noises for a bit, almost as if some sort of profane dialogue were in the offing. Synapses misfiring, we’ll make a nervous joke. “Google it!” we’ll say in our blighted world’s all-but-incomprehensible sign language, a series of insulting gestures made with fingerless hands. Later that night, Boober will claim a few more trophies to add to his Nose Necklace. Life... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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Written By: Lisa Campbell, Graeme Neill and Charlotte Williams Publication Date: Wed, 31/08/2011 - 18:15 Publishers and trade figures have broadly reacted positively towards the scrapping of Waterstones 3-for-2 promotion. As The Bookseller revealed earlier today [31st August], the offer is... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Written By: Graeme Neill and Lisa Campbell Publication Date: Wed, 31/08/2011 - 10:27 Waterstone's is bringing its iconic 3 for 2 offer to an end, with plans to implement money-off deals across individual books. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek
[ AdWeek | 2011-08-29 00:00:00 UTC ]
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James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 12:03 World Book Day has appointed Kirsten Grant as director, with Cathy Schofield stepping down from her position as co-ordinator which she has held since October 2000. Grant, who was previously Puffin marketing and campaigns... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a storytelling experience that brings... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times
[ The New York Times | 2011-08-08 00:00:00 UTC ]
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BlogHer co-founder and CEO Lisa Stone sounded triumphant today in San Diego, where her women-focused blog and advertising network was hosting its seventh annual BlogHer conference. More than 3,500 bloggers were in attendance, and the company announced some new partnerships like the "Live Well... Continue reading at AdWeek
[ AdWeek | 2011-08-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 05/08/2011 - 10:55 Hodder & Stoughton has acquired a title written by The Queen, or rather the author of Twitter account HM @Queen_UK, offering a tongue-in-cheek look at 2011 through the eyes of the monarch. Editorial director Fenella... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week
[ Media Week | 2011-08-03 00:00:00 UTC ]
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The list of aggressive private equity investments in publishers that flamed out during the recession is a long one and that list also nearly included Forbes Media, according to an article in the Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 15:19 World Book Night will launch in the US in 2012, with the States confirmed as the event's first international partner. HarperCollins vice president of independent retailing Carl Lennertz has been appointed as chief... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 15:15 Harper Lee's To Kill a Mockingbird has been voted the most popular title to be given away as part of World Book Night 2012. The organisation launched a public vote last month asking people to vote for the titles they... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 15:15 Harper Lee's To Kill a Mockingbird is the most popular title among the public to be given away as part of World Book Night 2012. The organisation launched a public vote last month asking people to vote for the titles they... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 27/07/2011 - 09:08 The newspapers have offered differing reactions to the Man Booker longlist announcement, made yesterday, with most hailing bookies' favourite Alan Hollinghurst, and the Daily Telegraph detecting a "more populist" selection.... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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It might seem only reasonable for independents to gloat, at least a little, now that one of their biggest competitors, Borders Book Group, which had 1,249 stores in 2003, has begun closing its remaining 399 stores. But the response from indies to Borders's demise has been muted by the potential... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-22 00:00:00 UTC ]
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