Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some sort of post-apocalyptic “Fraggle Rock,” only with wayyy more cannibalism and the puppets all have knives, we’ll tell our horribly mutated offspring about the time an NBA exec managed to bring on End Times. As the sightless Doozers toss another flayed sacrifice into the maw of Marjory the Trash Heap, we’ll try to explain how Houston Rockets GM Daryl Morey inadvertently wiped out 87.9 percent of the human race—a number that coincides with James Harden’s 2018-19 free throw percentage, strangely enough—by posting seven words on an Internet forum where people used to go to argue about a crime-clown movie. Of course, given the state of their ears (melty) and brains (mostly just stems, really) there will be no way to make the children comprehend the enormity of what went down in October MMXIX. Their apertures will make slurping noises for a bit, almost as if some sort of profane dialogue were in the offing. Synapses misfiring, we’ll make a nervous joke. “Google it!” we’ll say in our blighted world’s all-but-incomprehensible sign language, a series of insulting gestures made with fingerless hands. Later that night, Boober will claim a few more trophies to add to his Nose Necklace. Life... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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