This Digital Publisher Wants to 'Alter the Perception of Cannabis Users'

A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in communications and developed shows for Canadian TV before creating the site in September 2015. He can remember the night that he came up with the idea for Civilized. It was on his wife's birthday during a dinner in Venice, Calif. She was enjoying a glass of wine, while he was "behind the restaurant, next to a dumpster with my vape pen." Needless to say, Riedle became tired of "being in the cannabis closet." Working with his wife, who he says is the "brains of the operation," they decided to start Civilized, which meant also starting a more adult and mature conversation around cannabis use. The site, which aims to be the "Vanity Fair of cannabis culture," is a place for people to freely discuss the use of cannabis, trends or products that go along with it, as well as policy analysis surrounding the ever-evolving attitude of the law toward the legalization of weed, both medical or recreational. "We want to alter the perception of cannabis users to include motivated and productive members of society," said Riedle.  "It's not just the slacker, stoner culture that's dominated [the conversation] for years," he said. The new tone Civilized is taking toward cannabis culture has... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-10 00:00:00 UTC ]
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