A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in communications and developed shows for Canadian TV before creating the site in September 2015. He can remember the night that he came up with the idea for Civilized. It was on his wife's birthday during a dinner in Venice, Calif. She was enjoying a glass of wine, while he was "behind the restaurant, next to a dumpster with my vape pen." Needless to say, Riedle became tired of "being in the cannabis closet." Working with his wife, who he says is the "brains of the operation," they decided to start Civilized, which meant also starting a more adult and mature conversation around cannabis use. The site, which aims to be the "Vanity Fair of cannabis culture," is a place for people to freely discuss the use of cannabis, trends or products that go along with it, as well as policy analysis surrounding the ever-evolving attitude of the law toward the legalization of weed, both medical or recreational. "We want to alter the perception of cannabis users to include motivated and productive members of society," said Riedle. "It's not just the slacker, stoner culture that's dominated [the conversation] for years," he said. The new tone Civilized is taking toward cannabis culture has... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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HarperCollins imprint HQ has appointed Nia Beynon to the newly-created role head of digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Publishing discovered the utility of scannable bar codes early. Just ask the 13-digit ISBN. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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The culprit-of-choice for the new report's 'downturn' in e-reading is 'screen fatigue.' And the usual confusion follows a data-challenged overview. The post Reactions to the Publishers Association’s UK 2016 Report: Clearly Unclear on Digital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-02 00:00:00 UTC ]
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'I completely disagree with the phrase "publish or perish," says one voice in academic publishing. So what does the digital disruption disrupt? The post Publish or Plug In? Debating Academic Books and Digital Dynamics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-18 00:00:00 UTC ]
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[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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BuzzFeed, Bleacher Report, Mashable and Refinery29 want to get into show business. Here's how they are set up to do it. The post How top digital publishers are set up to get into show business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-10 00:00:00 UTC ]
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"General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive." The post The Times of London sees success in an editions approach to digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-07 00:00:00 UTC ]
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As the publishing world gathers for the London Book Fair, now ten years after the birth of the iPhone and the Kindle, Kristen McLean surveys the storytelling landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Consultant and blogger Thad McIlroy talks to PW about his recently released report on startups in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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