[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek
[ AdWeek | 2012-06-04 00:00:00 UTC ]
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In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at AdWeek
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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#digital strategies
In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Enthusiast consumer publisher Taunton Press taps Tim Rahr as its new president. Rahr, who has served as executive vice president and chief financial officer with Taunton since 2005, succeeds Sue Roman. These changes are effective immediately. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-01 00:00:00 UTC ]
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Author Ruby Roth's new book 'Vegan Is Love' discusses how food gets from the farm to the kitchen table. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-21 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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United Agents has promoted four of its younger staff members, with three stepping up into... Continue reading at The Bookseller
[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week
[ Media Week | 2012-03-12 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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#select clients
#smaller publishers
Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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#custom content
W H Smith has launched its new Richard & Judy Children’s Book Club promotion with a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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W H Smith is to promote cross- over young adult (YA) titles more directly to adults via a new... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Theo Walcott, Owen Hargreaves and Joey Barton are among the football stars helping to promote... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Waterstones has launched a "book club" promotion, with the strapline: "Books you... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Three Twin Cities literary presses already renowned for collaborating in unconventional ways to promote books and authors are partnering with a Wisconsin literacy group and a Minneapolis museum to promote literacy, publicize the mission of each of the nonprofit organizations involved, and sell... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-14 00:00:00 UTC ]
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#promote books
#promote literacy
Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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