With its latest algorithm tweak, Facebook said it will favor posts from friends and families over publishers. That's generally bad for publishers, which have been increasingly building their distribution strategies around the social behemoth. Within them, the ones with the most shareable content and those that have mastered video will likely fare the best. But the changes suggest that plain-vanilla news content and medium-sized publishers that are heavily dependent on Facebook for audience will be on the losing side. The post The winners and losers of Facebook’s news feed change appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-30 00:00:00 UTC ]
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A survey used to determine which publishers to favour amounts to two brief questions. Continue reading at BBC World
[ BBC World | 2018-01-24 00:00:00 UTC ]
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Rupert Murdoch, the media billionaire who controls the Wall Street Journal, called on Facebook Inc. to begin paying publishers fees to carry the news that its users post and share online. His move is a sign of the print industry’s growing frustration with social media. “If Facebook wants to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-23 00:00:00 UTC ]
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News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its... Continue reading at AdWeek
[ AdWeek | 2018-01-23 00:00:00 UTC ]
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Facebook has been fighting something of a losing battle against the problem of fake news, but media mogul Rupert Murdoch thinks he has come up with a solution. He says that the social network should pay "trusted" publishers for the provision of news content. Facebook recently said that it wants... Continue reading at Betanews
[ Betanews | 2018-01-23 00:00:00 UTC ]
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Media mogul Rupert Murdoch — the executive chairman of News Corporation, and the big boss at Fox News, the New York Post and the Wall Street Journal — has a message to Silicon Valley's social media giants: Pay up. Murdoch's specific targets Monday were Facebook and Alphabet's Google, two... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-23 00:00:00 UTC ]
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Facebook Inc., which is cutting the amount of news in its news feed, will prioritize information from the publishers that remain on the social network based on how trustworthy they are, the company said. Trustworthiness is based on a recent survey of U.S. Facebook users that gauged their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-20 00:00:00 UTC ]
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With Facebook deprioritizing publishers in its news feed, some publishers may turn to traffic resellers to make up for the clicks they’ve lost. The post How Facebook’s feed purge could expose publishers to fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-17 00:00:00 UTC ]
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As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-17 00:00:00 UTC ]
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Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at AdWeek
[ AdWeek | 2018-01-11 00:00:00 UTC ]
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Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform. The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-20 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager... Continue reading at AdWeek
[ AdWeek | 2017-12-15 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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Facebook confirmed that it is testing a way for publishers to add a "breaking news" label to their posts. The Next Web director of social media Matt Navarra shared a screenshot of the feature via tweet: NEW: Facebook working on a 'Breaking News' tag for news publishers Pages?... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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Changes to the Facebook newsfeed are generally somewhat controversial, not least because many people wish Facebook would just stop buggering around and leave things as they are for a while. But the latest change that's being tested has some people -- page owners and publishers in particular --... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-24 00:00:00 UTC ]
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Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget
[ Engadget | 2017-10-24 00:00:00 UTC ]
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Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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