One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and Development (or RED) that now includes a team of 10 to 15 engineers and product employees who are laser-focused on making ads faster and better for both marketers and other publishers like Toronto's The Globe and Mail who license The Washington Post's ad technology. "I said let's invest in a team of engineers that just focuses on the commercial side of the business—nobody is saying, 'Why don't we have our own ad builder or build our own video product,'" said Jarrod Dicker, head of ad product and technology at The Washington Post. "Let's figure out and identify trends in the space like speed and identify issues like ad blocking, fraud and viewability and build technologies that solve these that don't just benefit The Washington Post but can then be white-labeled and sold throughout the industry." In the past year, The Washington Post has reduced its mobile ad loads by 75 percent with new fast-loading ads and has also built its own content-recommendation tool called PostPulse. Now it's putting its focus on video with a new version of an ad format that crunches big video files into fast-loading clips that change size and shape based on what the advertiser wants—essentially... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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The new memoir by Julie Andrews will reportedly cover the time period in which she starred in such films as 'The Sound of Music,' 'Mary Poppins,' and 'Victor/Victoria.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-26 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Regional newspaper publisher also unveils deal to print Richard Desmond’s four Express and Star titles in the north of EnglandJohnston Press has reported a pre-tax loss of £23.9m for last year, and announced a lucrative deal to print Richard Desmond’s Express and Star titles in the north of... Continue reading at The Guardian
[ The Guardian | 2015-03-25 00:00:00 UTC ]
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Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Pupils from St Edmund Arrowsmith High School meet author Joseph Delaney and talk to him about his best-selling book The Spook's Apprentice which has just been made into a Hollywood film. Continue reading at BBC News
[ BBC News | 2015-03-17 00:00:00 UTC ]
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Sam Husain has fought off the threat of ebooks and online retailers to make Foyles bookshops profitable again. Continue reading at BBC World
[ BBC World | 2015-03-16 00:00:00 UTC ]
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Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's... Continue reading at Digiday
[ Digiday | 2015-03-16 00:00:00 UTC ]
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Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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