The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]
News tagged with: #global head #advertising sales #key elements

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Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #web sites


Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform


Quartet to launch investigative journalism imprint

Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 15:59 Quartet Books is launching a new imprint by veteran American broadcast journalist Charles Glass. The imprint, called Charles Glass Books, will focus on investigative journalism, war, world politics and corporate and political... Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #world politics


Quarto defends high street as it posts strong results

Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:43 Most publishers are neglecting the marketing role provided by bricks and mortar bookshops, said the head of Quarto as it unveiled its annual results. Chairman and c.e.o. Laurence Orbach said he was "pleased" with the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual results #mortar bookshops #laurence orbach #full year #digital opportunities #high street


Transworld acquires Streets memoir

Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 08:51 Transworld is to publish music memoir The Story of the Streets by Mike Skinner, detailing the rise of the Birmingham-born rapper and his band. Editorial director Simon Thorogood bought UK and Commonwealth rights from Jon... Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jon elek


BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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Art inspires new Thames & Hudson travel guides

Written By: Katie Allen Publication Date: Fri, 04/02/2011 - 08:51 Thames & Hudson is to steer art aficionados through the museums and galleries of great cities in a new series of illustrated travel guides. The Art Guide series will begin this spring with two titles focusing on New York and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern art


ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell


Sphere makes Wicked acquisition

Written By: Katie Allen Little, Brown imprint Sphere has acquired a "shocking" debut novel about the murder of a little girl. Editorial director Catherine Burke acquired UK and Commonwealth rights (excluding Canada) including audio and ebook in The Wicked Girls by Alex Marwood from Laetitia... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie allen #wicked girls #alex marwood #laetitia rutherford


Media Decoder: Hearst Makes Offer For Elle, Other Lagardère Titles

After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times

[ The New York Times | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #french publisher


Egypt's telecommunications blackout crushes citizen journalism

By Tim Conneally, Betanews Responding to widespread civil unrest, the government of Egypt on Thursday evening ordered all private network operators to shut down their services, both wired and wireless.At around 12:30am local time, Egypt's outbound connections to the Internet hit a brick wall,... Continue reading at Betanews

[ Betanews | 2011-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networking #press briefing #copyright betanews


High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number


NYT Pay Wall Could Debut Next Month

The New York Times will roll out its much-anticipated digital subscription package, probably next month, according to a report by The Wall Street Journal. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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