The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]
News tagged with: #global head #advertising sales #key elements

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Trustee of Willy the Wizard makes appeal over costs

Written By: Charlotte Williams Publication Date: Wed, 27/04/2011 - 09:11 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has appealed against the High Court's order for him to pay £1.5m as security for the costs of J K Rowling and Bloomsbury before the plagiarism... Continue reading at The Bookseller

[ The Bookseller | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late willy #high court


Autumn Buyers Guide submission site now open

Written By: Hannah Davies Publication Date: Mon, 18/04/2011 - 09:07 The Buyer’s Guide website is now accepting submissions for the Autumn 2011 Adult and Children’s Buyer’s Guides. Eligible titles are those published between July and December 2011. The website will close to submissions on... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accepting submissions #late submissions #eligible titles #friday 6th


Icon to launch practical guides for sel-improvement

Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guides aim #emotional intelligence #child psychology #self-enriching exercises


De Waal, Kaletsky and Vulliamy make Samuel Johnson longlist

Written By: Katie Allen Publication Date: Fri, 15/04/2011 - 08:46 Titles on topics from Second World War bombers to the life of Roald Dahl have been longlisted for the BBC Samuel Johnson Prize for Non-Fiction 2011. The list of 18 books also includes Edmund De Waal’s Costa-winning The Hare with... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #de waal #roald dahl #amber eyes #ben macintyre #stellar year


Icon to launch practical guides for self-improvement

Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guides aim #emotional intelligence #child psychology #self-enriching exercises


Choc Lit makes two acquisitions

Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 11:32 Independent publisher Choc Lit has bought a contemporary debut thriller and a modern day version of Jane Austen's Persuasion. Director Lyn Vernham bought world rights to Never Coming Home by Evonne Wareham, directly from the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane austen #coming home


IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #barnes noble #wi-fi version #procter gamble


Two Atlantic titles make Independent shortlist

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 14:00 Two titles from Atlantic feature on the "compelling" 2011 Independent Foreign Fiction Prize shortlist, revealed today (11th April) at London Book Fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #bloomberg businessweek #figures released #ad sales


Tindal Street signs festival find

Written By: Charlotte Williams Publication Date: Thu, 07/04/2011 - 08:59 Tindal Street Press has acquired a debut novel after discovering the author at a writing festival. Editor Luke Brown bought world rights to Robyn directly from author Deborah Morgan. He discovered her work when judging a... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing festival #book tells


Tindal Street Press acquires Ryan Giggs title

Written By: Graeme Neill Publication Date: Wed, 06/04/2011 - 14:45 Tindal Street Press has bought UK and Commonwealth rights to a book about an obsessive ex-professional footballer's relationship with Manchester United player Ryan Giggs. Senior editor bought UK and Commonwealth rights to Bring... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought uk #ryan giggs #rodge glass #jenny brown


Quercus makes £1m from digital in three months

Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 15:22 Quercus has nearly matched the £1m digital revenue it made from ebooks last year in the first three months of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #digital devices


Pullman, Kelman make Booker list, le Carré withdraws

Written By: Katie Allen Publication Date: Wed, 30/03/2011 - 09:15 Three authors from the UK have made it onto the list of finalists for the Man Booker International Prize 2011. James Kelman, Philip Pullman and John le Carré have joined the list of 13 for the biennial £60,000 award, which... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip pullman #james kelman


Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad-page champ #magazine apps #print advertising #magazine brands


Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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STL distribution makes 30 redundant

Written By: Lisa Campbell Publication Date: Thu, 10/03/2011 - 15:22 Christian book wholesaler STL Distribution is cutting a quarter of its 124-strong workforce following poor sales. The Carlisle-based company said 30 positions will be affected, with only around 5% of employees opting for... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor sales #voluntary redundancy #distribution arm


HMV Group makes Waterstone's pledge

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 09:14 HMV Group has moved to reassure publishers of Waterstone's future, revealing the bookseller is on track to achieve its predicted 2%–3% operating margin by the end of its financial year. Tuesday's [1st March] trading statement... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial year #net debt