The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags

Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a Rotten Tomatoes score of 91%–makes it hard not to wonder whether the film marks a new direction for DC Films. Under the aegis of Warner Bros., the movie arm of the vaunted comic book company has been struggling for years to capture audiences with the unrelenting velocity of rival Marvel Entertainment, after a long series of dark, brooding caped crusaders (Batman vs. Superman: Dawn of Justice, Justice League) that lacked the artistry of the Dark Knight trilogy by director Christopher Nolan. Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-04-09 00:00:00 UTC ]
News tagged with: #warner bros #box office #capture audiences

Other Publishing stories related to: 'The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags'

Dohle hails 'successful' 2019 for PRH in year end letter to staff

Penguin Random House c.e.o. Markus Dohle has hailed the company's acquisitions and investments and called on the firm to leverage its "unique role in the world as a force for good", in a year end letter to staff. Continue reading at The Bookseller

[ The Bookseller | 2019-12-12 04:25:11 UTC ]
More news stories like this | News stories tagged with: #markus dohle #unique role #penguin random house

The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek

[ AdWeek | 2019-12-05 21:44:16 UTC ]
More news stories like this | News stories tagged with: #ad tech #ad-tech company #today announced #digital media

Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
More news stories like this | News stories tagged with: #subscription sales #trim size #paper stock #consumer revenue #charging people #specific titles #specific brand #editorial direction

3 Keys for Future Readiness in Publishing Operations

In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
More news stories like this | News stories tagged with: #act quickly #retain talent #publishing companies #digital content #publishing industry

New subscription box service confronts lack of representation in children's books

A new subscription service offering monthly deliveries of black children's literature has been launched in response to the lack of children’s books in the UK featuring BAME characters. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 16:01:04 UTC ]
More news stories like this | News stories tagged with: #black children #children's literature

Manchester presses welcome new Hachette office

Presses outside of the London bubble have welcomed Hachette UK's move to open a new office in Manchester as a step in the right direction. Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 01:56:32 UTC ]
More news stories like this | News stories tagged with: #london bubble #hachette

Hachette to open Manchester office

Hachette UK will open a new office in Manchester early next year, with Hachette Children’s Group leading the way. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 20:15:39 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette children #hachette

When Less is Actually More: Behind Bauer Media’s Print Success

Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
More news stories like this | News stories tagged with: #saturation point #affiliate marketing #general terms #media companies #digital side #core mission #hearst

Marian Keyes to discuss latest novel for newly-unveiled Southbank spring season

Bestselling novelist Marian Keyes will appear at the Southbank Centre in London in February, as part of its spring 2020 literature season, to discuss her upcoming novel Grown Ups (Michael Joseph). Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 10:18:51 UTC ]
More news stories like this | News stories tagged with: #marian keyes #southbank centre

Harari prompts wave of success for translations

The breakout success of Israeli author Yuval Noah Harari’s Sapiens, as well as its two follow-up titles, was the vanguard for a surge in sales of translated work, with much of the top 20 taken up by agenda-setting foreign non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 08:05:07 UTC ]
More news stories like this | News stories tagged with: #translated work

At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors

The International Publishers Association this year opens several targeted informational programs to Frankfurt's trade visitors this week. The post At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 06:30:55 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #trade visitors #year opens #publishers association

Dav Pilkey credits his ADHD for his massive success. Now he wants kids to find their own ‘superpower’

The “Captain Underpants” author has launched a “Do Good” book tour for his latest “Dog Man” release. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 19:01:19 UTC ]
More news stories like this | News stories tagged with: #massive success #book tour

I was proud my literature award. Then came the talk of ‘box-ticking’ | Chitra Ramaswamy

It’s clear that the publishing world needs more diversity. Why do some see this as compromising quality?Let me tell you a story. A few years ago, months after this riven old island voted to leave the European Union, and days after an ex-reality TV host became the leader of the free world, a... Continue reading at The Guardian

[ The Guardian | 2019-10-11 15:37:44 UTC ]
More news stories like this | News stories tagged with: #free world #european union #historic moment #publishing world

What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

Century triumphs in 14-way auction for memoirs of Anti-Social Behaviour Officer

Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 22:25:39 UTC ]
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Wallace to head up international offices at Andrew Nurnberg

Andrew Nurnberg Associates has promoted Doug Wallace to head up the agency’s international offices, including Eastern Europe and Asia. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 23:11:31 UTC ]
More news stories like this | News stories tagged with: #andrew nurnberg

Egmont UK to move offices

Egmont UK is moving from its Shepherd Bush offices to a brand-new home in central London. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 04:55:17 UTC ]
More news stories like this | News stories tagged with: #egmont uk #central london #egmont

Atwood's The Testaments sells more than 250,000 copies in UK, says Vintage

Margaret Atwood's The Testaments (Chatto & Windus) has sold more than 250,000 copies in the UK across all formats, Vintage has said. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 23:30:20 UTC ]
More news stories like this | News stories tagged with: #margaret atwood

Pullman's The Secret Commonwealth tops chart of Super Thursday successes

Philip Pullman’s The Secret Commonwealth (Penguin/David Fickling) has knocked Margaret Atwood’s The Testaments (Chatto & Windus) from the UK Official Top 50 number one spot, selling 54,301 copies in its first three days on sale. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 06:04:30 UTC ]
More news stories like this | News stories tagged with: #philip pullman