The pivot to reality for digital media

Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-11-20 00:00:00 UTC ]

Other Publishing stories related to: 'The pivot to reality for digital media'


Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital age


The Downside of Digital Media’s Scale Fetish

In the world of online publishing, traffic means little in and of itself. That fact is often overlooked by some in the digital media world. The post The Downside of Digital Media’s Scale Fetish appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing


Tales From the Digital Media Crypt

Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
More news stories like this |


How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #digital publishers #direct buys #cash cow


Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital space #user experience


Hearst Magazines appoints president of digital media

Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Belgian Media Planning Shared Digital Content Passport

Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this |


Pearson buys a small stake in Nook Media, wants a fast track for digital education

Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget

[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #barnes noble #made public #sea change


Find Cost Efficiency Adapting Printing To Today's Realities: Digital Printing in 2012

The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing


Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app


Digital media takes home a Pulitzer

The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York

[ Crains New York | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen greenblatt


Marvel announces augmented reality app, exclusive digital comics at SXSW

Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget

[ Engadget | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios devices #official announcement


GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #publishing platforms #content management #advertising technology


Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows


Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dennis publishing #digital products


M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #breakneck pace


Media Decoder: Random House Buys Digital Agency

Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times

[ The New York Times | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #random house


How Traditional Media Companies Should Reshape for the Digital Age

In a white paper titled “The Media Company of the Future: The Revolution Goes On”, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against “New world”... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #media company #business model #stay competitive


Hearst Magazines Digital Media Announces Staff Changes

Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seventeen magazine #site director #web editor


Vox Media and Group Nine Media Announce Merger, Bringing Further Media Consolidation

Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek

[ AdWeek | 2021-12-13 22:11:18 UTC ]
More news stories like this | News stories tagged with: #vox media #people familiar #combined company #social platforms #advertising budgets #digital media