The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-07 05:00:57 UTC ]
News tagged with:
#news corp
Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this |
The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content sites
From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sit tight
#chief scientist
Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#marketing campaigns
#ss children
#pan macmillan
#prh children
#publicity conference
#special award
Frank Herbert on his Boeing, Stephen King on his Wang, and Philip Roth worrying that writing would become too easy … Matthew Kirschenbaum’s account of literature in the digital ageIn a photograph taken in his high-tech home office at 29 Merrick Square, London, in 1968, thriller writer Len... Continue reading at The Guardian
[ The Guardian | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stop printing
The German book market, a powerhouse of translation, is selling an increasing number of rights abroad—with a lot of growth coming from China—but is more cautious about buying rights. The post Insights into the German Rights and Licensing Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post insights
#german rights
#increasing number
Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#german publisher
#axel springer
The latest book sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before. The post Key Statistics on the 2015 German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#key statistics
#books online
Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality tv
#influential figures
You might have a few extra dollars to spend on Amazon this week, all courtesy of Apple. On Tuesday, Amazon started issuing refunds as part of Apple’s price-fixing settlement. If you purchased a qualifying ebook from Amazon, you will be automatically receiving credits in your account. All you... Continue reading at PC World
[ PC World | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#price-fixing settlement
Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah benton
#marketing director
Don't fret about your piece of Apple's ebook price fixing settlement -- the check is in the mail, virtually speaking. The attorneys behind the class action lawsuit have revealed that digital credits from the case will start reaching book buyers fro... Continue reading at Engadget
[ Engadget | 2016-06-21 00:00:00 UTC ]
More news stories like this |
Some buyers of ebooks will begin to receive payments Tuesday as part of a settlement in a price-fixing case against Apple.People who purchased ebooks between April 1, 2010, and May 21, 2012, will receive credits from ebook sellers, or will get a check if they opted out of receiving credits,... Continue reading at PC World
[ PC World | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook buyers
#price-fixing case
#ebook sellers
#receive $6
#including amazon
#barnes noble
A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
More news stories like this |
For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
More news stories like this |
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$100 million
#ad formats
Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#branded content
Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk appeared
#post frankfurt
World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#8% year
The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#media group