The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-07 05:00:57 UTC ]
News tagged with: #news corp

Other Publishing stories related to: 'The paltry price paid for Unruly rattles the consolidating ad tech market'


News Corp. profit tops estimates but ad sales dip

News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #book publishing


Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow start


Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspirational fiction


India’s Buoyant Book Market Attracts More Foreign Deals

India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign deals #foreign writers #bigger audience


Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth quarter


Pamela Vandyke Price obituary

One of the first women to write about wine, she was known for her prickly putdowns and forthright views about food and drinkPamela Vandyke Price, who has died aged 90, was the first woman in Britain to write seriously about wine and spirits. Writing about drinking – its tastes, smells,... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 1960s #fiercely loyal #tasting room


Mail Online fuels DMGT ad revenue rise

Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decline #partially offset #dmg media #solid performance


Slovenians Cheer Passage of Fixed Book Price Law

Years of effort on behalf of publishers has resulted in a new fixed book price law in Slovenia, which should help stabilize the tiny nation's book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age

[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #film studio #york-based company #data compiled #pay-tv providers #fourth quarter


Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platforms #mobile advertising


O'Reilly Donating Millions to Tech Education

O'Reilly Media and Safari Books Online are donating over $100 million in "educational content and tools" to K-12 schools across the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reilly media #$100 million #educational content #k-12 schools


Express-News to Consolidate Some Operations with Houston Chronicle

The San Antonio Express-News will consolidate its packaging operations with the Houston Chronicle, Express-News publisher John C. McKeon announced Wednesday. Both newspapers are owned by New York-based Hearst Corp.  Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #houston chronicle


Why Publishers Need to Embrace Automated Ad Selling

The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #good thing


Today's Anti-Tech Protests Are Nothing New

The uprising against the tech industry has gone global, but just because we're afraid of a fated Terminator-like world doesn't mean we are headed into a catastrophe.From anti-Google bus vandalism to Uber drivers being attacked in Paris, the rise in anti-tech tension is hard to miss. Some suggest... Continue reading at Fast Company

[ Fast Company | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech industry #history books


How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company

[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #madison avenue #third-party publishers


People Prefer Big, Interruptive Web Ads

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #ad types #web content


Facebook Tries a Mobile Ad Network

A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #app publishers


Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #growing family #publishing imprints


Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post today #important step #sponsored content #working directly #small number #coming months


BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold programmatically