The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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As proven by the conversations at BookExpo America, American publishers, editors and readers may finally be coming around to embracing more foreign literature. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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Australian upstart DNAML says it was was harmed by the 2010 price-fixing scheme executed by Apple and the five agency publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News
[ BBC News | 2014-06-09 00:00:00 UTC ]
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US publisher will cut staff as 'cost-saving initiative' while row with Amazon continues to hamper ability to sell booksHachette, the multinational book publisher embroiled in a public spat with Amazon, announced that it will be laying off about 3% of its staff on Thursday."Today, we had to make... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Arevik Ashkharoyan, owner of the First Armenian Literary Agency, discusses trends in international literature and global interest in Armenian authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
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For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Harvard Common Press is augmenting its publishing efforts with investments in culinary and tech startups, as well as establishing a co-working space, the Food Loft, in Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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