The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
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These are 2019’s most-borrowed digital books.

Rakuten OverDrive, a platform for digital books (used by more than 43,000 libraries and schools worldwide), has released a list of its most-borrowed ebooks and audiobooks in 2019. There are no real surprises on the list, besides maybe the fact that so many people want to listen to a woman tell... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-08 19:19:19 UTC ]
More news stories like this | News stories tagged with: #rakuten overdrive #schools worldwide #most-borrowed ebooks #ebooks #libraries #digital books


Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Elizabeth Wurtzel, 'Prozac Nation' Author And Memoirist, Dead At 52

Wurtzel, who had breast cancer, gave new breath to the memoir and was a new voice for those struggling with clinical depression and addiction. Continue reading at HuffPost

[ HuffPost | 2020-01-07 21:47:12 UTC ]
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Elizabeth Wurtzel, journalist and author of Prozac Nation, dead at 52

Author of bestselling memoir about clinical depression, which made her ‘a hashtag before there was Twitter’, died from metastatic breast cancer Elizabeth Wurtzel, journalist and author of bestselling memoir Prozac Nation, has died at the age of 52.Writer David Samuels, Wurtzel’s friend since... Continue reading at The Guardian

[ The Guardian | 2020-01-07 16:51:54 UTC ]
More news stories like this | News stories tagged with: #elizabeth wurtzel #prozac nation #bestselling memoir #clinical depression #memoir


Elizabeth Wurtzel, author of Prozac Nation, has died at 52.

Elizabeth Wurtzel, author of Prozac Nation, has died at the age of 52, the Washington Post reported Tuesday. Wurtzel’s 1994 memoir, in which she chronicled her experiences with drug use and depression, became a New York Times bestseller and was adapted into a 2001 film starring Christina Ricci.... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-07 16:23:12 UTC ]
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PA welcomes 'positive' ruling supporting removal of VAT on Times digital editions

The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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10 Keys to Digital Success in 2020 (Part 1)

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive

[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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T S Eliot letters to 'muse' unveiled after 60 years

After more than 60 years in storage, around 1,000 letters written by T S Eliot to confidante Emily Hale will be unveiled today.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-01 19:59:26 UTC ]
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The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek

[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #mobile screens #big tech #madison avenue #digital media


Taylor & Francis unveils new apprenticeship scheme

Taylor & Francis has launched its first apprenticeship programme aimed at "helping the next generation start their career in the publishing sector". Continue reading at The Bookseller

[ The Bookseller | 2019-12-24 08:30:37 UTC ]
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Book of Lists: National corporations are acquiring smaller health insurers

In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-12-23 16:47:21 UTC ]
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2020 International Prize for Arabic Fiction longlist unveiled

The 16-strong longlist of books contending for the 2020 International Prize for Arabic Fiction (IPAF), has been revealed, featuring nine countries. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 04:45:51 UTC ]
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Edward Stanford Travel Writing shortlists unveiled

Fifty-seven books in 10 awards categories have been shortlisted for the Edward Stanford Travel Writing Awards (full listings below), with Vivien Godfrey, chairman and chief executive of Stanfords, calling it “a sensational line up of immensely talented writers across the full spectrum of the... Continue reading at The Bookseller

[ The Bookseller | 2019-12-09 14:56:23 UTC ]
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Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek

[ AdWeek | 2019-12-03 22:30:01 UTC ]
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PRH unveils centralised rights restructure

Penguin Random House UK has moved to a centralised rights team for the adult trade business, boosting the team by two and announcing a number of senior promotions. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 19:45:37 UTC ]
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SoA unveils shortlists for 2019's Translation Prizes

The shortlists for the Society of Authors’ 2019 Translation Prizes have been revealed, seeing 35 translated works from nine different languages put into the running for almost £20,000 in prizes. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 08:11:57 UTC ]
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Orion partners with National Railway Museum on puzzle book

Orion's non-fiction imprint Seven Dials is partnering with the National Railway Museum to publish The Big British Railway Puzzle Book, celebrating the history of the nation's railways. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 00:49:20 UTC ]
More news stories like this | News stories tagged with: #orion partners #puzzle book #non-fiction imprint