The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
News tagged with: #national enquirer #digital age #news publisher

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Digital Bestseller Lists: Secret Family is a winning formula

Ali Mercer’s His Secret Family climbed two places to swipe the Bookstat E-Book number one for the first time, for the week ending 22nd February. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 20:21:16 UTC ]
More news stories like this | News stories tagged with: #winning formula #ali mercer #e-book


3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with: #publishing partner #vice president #digital publisher


Trump's former national security advisor signs William Collins deal

William Collins has landed a “bold and provocative” book by former US Army Lieutenant General H R McMaster, who served as Donald Trump’s national security advisor. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 07:38:54 UTC ]
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Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | News stories tagged with: #news publisher


LBF podcast line-up unveiled

The London Book Fair (LBF) has unveiled its 2020 live podcast programme, featuring authors including David Mitchell, Lynda La Plante, Cressida Cowell, Janne Teller and Abigail Dean. Continue reading at The Bookseller

[ The Bookseller | 2020-02-23 14:18:57 UTC ]
More news stories like this | News stories tagged with: #cressida cowell #london book fair


Sphere unveils new Robert Galbraith: Troubled Blood

The title and publication date of the new Robert Galbraith novel, featuring Cormoran Strike and Robin Ellacott, has been revealed by Sphere. The fifth book is Troubled Blood and will come out in hardback on 29th September 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 21:18:01 UTC ]
More news stories like this | News stories tagged with: #robert galbraith #troubled blood #hardback


3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with: #good fit #ad space #great opportunity #active international #hotel rooms


Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #figures show #online stores #physical bookstores #4% decline #physical book


Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
More news stories like this | News stories tagged with: #$450 million #print publication


Washington and Franklin: Teamwork that made the new nation work

Edward J. Larson on the collaboration between two men with very different personalities. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 23:57:03 UTC ]
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What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with: #digital media


Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with: #ad targeting #third-party cookie #find alternatives #digital media


With a New Mission and Strategy, SourceMedia Relaunches as Arizent

SourceMedia is now officially known as Arizent, the publisher of American Banker, Financial Planning and The Bond Buyer, among others, revealed Thursday. More than simply a corporate rebranding, the B2B media and events firm says the change represents a new mission-driven direction and business... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 19:21:28 UTC ]
More news stories like this | News stories tagged with: #annual summit #incredibly important #color scheme #publishing news


Read Harder 2020: An Edition of a Literary Magazine (Digital or Physical)

From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot

[ Book Riot | 2020-01-13 11:36:36 UTC ]
More news stories like this | News stories tagged with: #paris review #literary magazine


Capital Crime launches digital festival

Capital Crime has launched a digital festival to showcase crime and thriller writers and offer readers the opportunity to connect with authors.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 04:47:29 UTC ]
More news stories like this | News stories tagged with: #capital crime #offer readers


Digital Bestseller Lists: Kay tops weekly e-book ranking as Amazon list joins line-up

As the old saying goes, new year, new e-book charts—the Bookstat E-Book Top 10 is joining the Publisher E-Book Ranking in The Bookseller’s regular e-book chart section. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 11:38:52 UTC ]
More news stories like this | News stories tagged with: #e-book #e-book ranking


Forbes Announces New Digital Leadership | People on the Move

[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
More news stories like this | News stories tagged with: #late december #daily beast #associate producer #abc news #bbc radio #music industry #nielsen #hearst


OverDrive Reports Record Digital Borrowing in 2019

Public Libraries around the world generated a record level of digital content circulation in 2019, providing patrons access to more than 326 million e-books, audiobooks and digital magazines, according to a report by Rakuten OverDrive, a digital distribution vendor for libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record level #digital magazines #rakuten overdrive #digital content #public libraries