Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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#custom content
Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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#national geographic
#taking steps
Simon & Schuster is to expand its operations in Canada, establishing an editorial base... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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#simon schuster
Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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Macmillan Education has announced a global partnership with personalised learning specialists... Continue reading at The Bookseller
[ The Bookseller | 2013-05-21 00:00:00 UTC ]
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#macmillan education
#global partnership
There is no convincing technological reason preventing ebook interoperability between different... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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#digital marketing
#abrams books
#book marketers
Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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#nook hd
#nook store
#google play
#google search
#google maps
#barnes noble
#chrome browser
Taiwanese bookstore chain Eslite is aggressively expanding beyond its borders, with new stores in Hong Kong and several planned for mainland China, including one in a hotel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-30 00:00:00 UTC ]
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#mainland china
#hong kong
Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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#content marketing
Author Raja Shehadeh is in the running to win the Orwell Prize for a second time, with Random... Continue reading at The Bookseller
[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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#orwell prize
The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
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#york-based start-
South Africa is making itself known as a home for digital startups. Among the hottest is Snapplify, a digital publishing solutions provider with a growing global profile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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#south africa
#digital startups
The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#native advertising
#beautiful thing
Is it not enough to make a killing selling $5 bottles of Dasani and two-pill packs of Tylenol? Hudson Booksellers, from the folks behind those fine Hudson News airport establishments, has begun peddling ebooks and book books online. The site, which appears to be (at least partially) powered by... Continue reading at Engadget
[ Engadget | 2013-03-19 00:00:00 UTC ]
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#wide variety
#dan brown
#online store
Pottermore has moved into social gaming through a partnership with Sony. Pottermore at... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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#social gaming
A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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#greater china
#newspaper advertising
#online content
#newspaper readers
#traditional newspapers
UK bookstores are experimenting with exclusive chapters and other offers to lure customers into stores and away from online shopping at Amazon, but some doubt its efficacy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-13 00:00:00 UTC ]
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#uk bookstores
#online shopping
After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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#early february
#toy companies
#book publishers